Brand Tone

aspirational, reassuring, stylish, and caring

Brand Values

• •Style and Design
• •Safety and Quality
• •Functionality and Practicality
• •Eco-consciousness and Sustainability
• •Parent-centric
• •Cherishing Childhood

Best Practices

• •Emphasize "Stylish Safety": Always balance the chic, design-led aspect with the reassurance of safety and non-toxic materials. Use descriptive words that evoke both beauty and security.
• •Speak to the Parent's Identity: Acknowledge that parents have a sense of style they want to maintain. Frame products as solutions that enhance their home and lifestyle, rather than just being baby gear.
• •Use Sophisticated yet Warm Language: Maintain a slightly elevated vocabulary that reflects the premium quality and design, but keep the tone warm, empathetic, and relatable to the parenting experience.
• •Highlight Eco-Conscious Choices: Subtly weave in the sustainable aspects of the materials and the brand's commitment to the environment, appealing to conscious consumers.
• •Show, Don't Just Tell, with Visuals and Testimonials: Ensure copy complements strong visual branding that showcases the mats in beautiful home settings. Leverage customer testimonials that reinforce the brand's values of style, safety, and quality.

Social Perception

Overall, Toddlekind is perceived positively by customers who value the stylish designs that blend with home decor and the non-toxic, safe materials.

Copy Examples

• •Create a haven of style and safety. Our playmats let your little one explore freely, while your home stays beautifully you. Because good design and happy giggles should always go hand-in-hand.
• •Parenting is an adventure. Your playmat shouldn't be a compromise. Discover Toddlekind: where chic design meets non-toxic peace of mind. For their tumbles, and your taste.
• •From their first rolls to their imaginative adventures, our eco-conscious playmats provide a soft, stylish, and safe foundation. Thoughtfully designed in Germany, loved in homes worldwide.
• •Don't choose between a stylish home and a child-friendly space. With Toddlekind, you get both. Our wipe-clean, non-toxic playmats are made for children, but designed for you.
• •Join 200,000 parents who believe playtime should be beautiful. Our understated, comfortable, and durable playmats blend seamlessly into your life, making space for joy, not clutter.