Brand Tone

Enthusiastic & Passionate, Knowledgeable & Educational, Approachable & Friendly, Helpful & Customer-Oriented, Professional & Quality-Focused

Brand Values

• •Passion for Detailing
• •Quality Products
• •Customer Enablement & Education
• •Accessibility & Convenience
• •Community
• •Canadian Identity

Best Practices

• •Lead with Passion: Always let the genuine enthusiasm for car detailing shine through. Use exclamation points where appropriate, share excitement for new products, and talk about results with passion.
• •Speak as a Fellow Enthusiast: Use "we" and "us" to connect with the audience. Address them as fellow detailers or car lovers. Avoid overly corporate or detached language. E.g., "We know how frustrating it can be..."
• •Educate and Empower: Frame content around helping the customer achieve better results. Offer tips, explain product benefits clearly, and position TOC Supplies as a source of expertise, not just products.
• •Emphasize Canadian Identity (where relevant): Subtly remind customers that they are supporting a Canadian business that understands the Canadian car care market and makes products accessible within Canada.
• •Maintain an Approachable and Helpful Demeanor: Ensure all communications, from social media replies to website copy, are friendly, helpful, and focused on solving the customer's needs or answering their questions. Encourage interaction and build community.

Social Perception

Reliable Canadian Source, Knowledgeable & Passionate Experts, Good Product Selection & Quality, Supportive of the Detailing Community, Positive Customer Experience

Copy Examples

• •Instagram Post (Image: Gleaming car finish): "That mirror shine doesn't happen by accident! ✨ We're as passionate about that perfect finish as you are. Find all your favourite pro-grade detailing supplies, right here in Canada. What are you detailing this weekend? Share your projects below! #TOCSupplies #DetailingPassion #CanadianCarCare #ShineOn"
• •Facebook Ad (Video: Quick demo of a popular product): "Tired of searching门店to门店for that specific ceramic coating or the perfect microfiber towel? We get it. TOC Supplies is your 100% Canadian-owned hub for ALL things detailing. From P&S to CARPRO, we've got the quality brands you trust, plus expert advice to get you started. Shop now and get free shipping over $99! #DetailingHubCanada #CarCareSimplified #TOCSupplies"
• •Website Blog Post Title & Intro: "**Unlock Pro Results: Our Top 5 Tips for Flawless Paint Protection** At TOC Supplies, we believe every enthusiast deserves a show-car shine. Protecting your paint is key, and we're here to share the knowledge! Here are five expert tips, using products you can find right here, to keep your ride looking incredible..."
• •TikTok Video Caption (Video: Satisfying cleaning transformation): "🤯 From grimy to gleaming! That's the power of the right products + a little passion. What detailing challenge are you tackling next? Let us know! 👇 #TOCSupplies #DetailingTransformation #SatisfyingClean #CarCleaningCanada #DIYDetailing"
• •Email Newsletter Snippet: "Hey [Customer Name], The team at TOC Supplies here, fellow car lovers! 👋 We're excited to share our latest arrivals, including [New Product A] and [New Product B] – perfect for giving your vehicle that TOC-level care. Plus, check out our new how-to guide on [Topic] to up your detailing game! #YourCanadianDetailingSource #PassionForPerfection"