Tono de Marca

Practical, Modern, and Accessible

Valores de Marca

• •Quality & Affordability
• •Transformative Design
• •Efficiency and Speed
• •Customer-Centric Service

Mejores Prácticas

• •Lead with the Transformation: Always focus on the end result. Use words like "transform," "upgrade," "reimagine," and "modernize." The copy should sell the beautiful new room, not just the panel.
• •Emphasize "Easy & Fast": Consistently use terms like "easy to install," "DIY-friendly," "quick makeover," and "fast shipping." This appeals to the core audience looking for efficient solutions.
• •Use a Clear and Direct Voice: Avoid overly artistic or abstract language. The copy should be straightforward and informative, clearly stating the product's benefits (e.g., "waterproof," "durable," "lightweight").
• •Incorporate Social Proof: Regularly feature customer testimonials and user-generated content in marketing materials. Phrases like "Join hundreds of happy customers" or quoting positive reviews builds trust and reinforces brand perception.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the modern, clean aesthetic of the visuals. If the image is sleek and contemporary, the text should be equally crisp and to the point. Use hashtags strategically on social media to reinforce values like #ModernLiving, #InteriorDesign, and #DIY.

Percepción Social

Reliable and specialized online retailer for modern wall coverings. Perceived as a go-to source for trendy, easy-to-install wall panels that offer a high-end look without the associated cost or difficult labor. Customers view the brand as trustworthy, citing fast shipping and good product quality. Less of a luxury design boutique, more of a practical, direct-to-consumer supplier for DIY enthusiasts and homeowners looking for a quick and stylish upgrade.

Ejemplos de Copy

• •From dated to dazzling in a single afternoon. Our SPC marble-effect panels are the secret to a luxury bathroom renovation, without the luxury price tag. Swipe to see the transformation! #DIYHome #WallPanels #BathroomMakeover
• •Tired of your old tile backsplash? Upgrade your kitchen with our easy-to-install, stone-optic wall panels. Waterproof, durable, and stylish. Shop the collection now for 10% off your first order! #KitchenInspo #HomeRenovation #TocDesign
• •Give your living room a touch of rustic warmth with our reclaimed wood-effect panels. Crafted from lightweight, high-density polystyrene, they offer the authentic look of wood with the ease of a weekend DIY project. The perfect feature wall is just a few clicks away.
• •Watch how we cover up old boring walls in under 60 seconds 🤯🔨 #wallcladding #diyproject #homereno #satisfying
• •The Future of Walls is Here. Discover our collection of premium wall panels and transform any room with style and simplicity. Fast, direct shipping from our warehouse in Soest.