Brand Tone

Sophisticated yet Approachable, Innovative and Forward-Thinking, Functional and Practical, Engaging and Story-Driven

Brand Values

• •Quality Craftsmanship
• •Functional Luxury
• •Innovation
• •Sustainability
• •Customer-Centricity
• •Heritage and Modernity

Best Practices

• •Emphasize "Functional Luxury": Consistently highlight how Tocco Toscano products blend sophisticated style with practical, thoughtful design features that make life easier and more organized. Use phrases like "effortless organization," "style that works," and "beautifully practical."
• •Weave in Heritage and Modernity: Reference the brand's rich history and Italian-inspired craftsmanship while showcasing its evolution, innovation, and relevance to the modern consumer. For example, "Timeless craftsmanship, redesigned for today."
• •Showcase Sustainability Efforts Genuinely: When talking about vegan-friendly lines or materials like apple leather, explain the benefits and the brand's commitment clearly and authentically, without greenwashing. Connect it to the value of "conscious choices."
• •Maintain an Approachable yet Elevated Voice: The language should be refined and aspirational but also warm, inviting, and relatable. Avoid overly technical jargon or overly casual slang. Think "trusted companion" rather than just a "fashion item."
• •Tell Stories: Use copywriting to narrate the inspiration behind collections, the craftsmanship involved, or the stories of collaborations. This builds a deeper connection with the audience and reinforces brand values beyond just product features. For instance, when discussing a collaboration, explain the "why" behind it and the unique value it brings.

Social Perception

Trusted Local Brand, Stylish and Functional, Innovative and Conscious, Revitalized and Modern, Good Value

Copy Examples

• •Headline: "Elegance in Motion. Function in Design. Discover Tocco Toscano." Body: "For nearly four decades, Tocco Toscano has crafted accessories that don't just complement your style, but enhance your every day. Experience the perfect blend of heritage craftsmanship and modern innovation, designed for the life you lead."
• •Headline: "Carry Consciously. Live Beautifully. Introducing our Apple Leather Collection." Body: "Meet Iduna & Willow – our stunning range of bags crafted from innovative apple leather. Sustainable style that feels as good as it looks, because doing good should always be in fashion."
• •Headline: "Your Everyday, Elevated. Tocco Toscano: Where Style Meets Seamless Function." Body: "From boardroom to weekend brunch, our thoughtfully designed bags keep your essentials organized and accessible. We believe in luxury that works for you, effortlessly."
• •Headline: "A Legacy of Craft. A Future of Innovation. This is Tocco Toscano." Body: "Inspired by Tuscan artistry, perfected in Singapore. We're evolving, embracing new possibilities while staying true to the quality and timeless design that defines us. Join our journey."
• •Headline: "More Than a Bag. It's Your Confidante. Engineered for Life's Adventures." Body: "Tocco Toscano bags are designed with you in mind – intuitive compartments, durable materials, and a touch of elegance to carry you through whatever the day holds. What will you carry today?"