Brand Tone

Friendly, Nostalgic, and Practical

Brand Values

• •Family and Togetherness
• •Quality and Durability
• •Outdoor Adventure and Play
• •Customer-Centricity and Trust
• •Versatility

Best Practices

• •Always Lead with "Family": Whether it as "family-run," "family adventures," or "for your family," keeping this concept at the forefront reinforces your core value and builds an immediate emotional connection.
• •Balance Nostalgia with Practicality: Pair romantic, adventurous language ("rediscover the outdoors," "classic adventures") with concrete, practical benefits ("hauls up to 100kg," "all-terrain wheels," "durable steel frame"). This appeals to both the parent's heart and their rational mind.
• •Emphasize Versatility Beyond Kids: In your copy, consistently list varied uses. For example, "Perfect for hauling toys, gardening tools, festival gear, or even the weekly shop." This widens your audience and increases the perceived value of the product.
• •Maintain a Personal, Accessible Tone: Continue using a friendly, first-person voice in communications ("We're a family business," "We're here to help"). Mentioning the founder, Derrick, on the website is a powerful trust signal that should be maintained.
• •Show, Don as Just Tell: Use customer-generated content (with permission) in your marketing. Featuring photos and testimonials of real families using the wagons for different activities provides powerful social proof that is more authentic than stock imagery. Encourage this by running photo contests or featuring a "Wagon of the Week."

Social Perception

The brand is perceived as offering high-quality, versatile products with excellent customer service, suitable for fun and practicality, though some mixed feedback exists regarding the quality of wooden components.

Copy Examples

• •From pumpkin patching to leaf collecting, make every autumn adventure unforgettable. Our all-terrain wagons are built for making memories, one bumpy path at a time. #TobyWagons #OutdoorPlay #FamilyAdventures
• •More Than a Toy, It's a Tradition. Remember spending hours playing outside? Give your kids a taste of that screen-free fun. The classic Toby Wagon is perfect for hauling toys, helping in the garden, or carrying essentials at your next family festival. Built from sturdy steel to last for generations. Shop now for free UK delivery.
• •Your Go-To Companion for Every Family Outing. Tired of juggling bags, snacks, and tired toddlers? The Toby All Terrain Wagon is here to help. With its robust steel frame and rugged air-filled tires that glide over grass, gravel, and sand with ease, it as the only cart you asll ever need. It's not just a toy asit's your trusty sidekick for beach days, park picnics, and gardening projects. Create lasting memories and make life a little easier, all at the same time.
• •Get Ready for Adventure! 🍂 Your Perfect Wagon Awaits.
• •Built for a Lifetime of Adventures. The Original Family Wagon. Free UK Delivery Over £50.