Brand Tone

Inspiring and Motivational, Authoritative and Knowledgeable, Community-Oriented and Supportive, Passionate, Accessible and Customer-Focused

Brand Values

• •Passion for Sports
• •Commitment to Customers
• •Excellence and Quality
• •Inspiration and Empowerment
• •Legacy and Trust
• •Innovation
• •Community Building & Social Responsibility

Best Practices

• •Always Emphasize "We Got This": Integrate the core message of support and empowerment in various forms. This slogan conveys confidence, capability, and partnership with the customer.
• •Speak as a Knowledgeable Ally: Combine authoritative advice with an encouraging and supportive tone. Avoid overly technical jargon unless explaining specific product benefits clearly. Position the brand as a trusted expert that's also approachable.
• •Highlight Community and Shared Passion: Reference Filipino athletes, local sports culture, and the collective journey of sports enthusiasts. Use inclusive language that makes customers feel part of the Toby's Sports family.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how they help the customer achieve their goals, overcome challenges, or enhance their sporting experience. Connect products back to the values of passion, excellence, and inspiration.
• •Maintain an Inspiring and Active Voice: Use strong verbs and aspirational language that motivates action and reflects the dynamic nature of sports. Content should feel energetic and positive, reinforcing the idea that Toby's Sports helps people become champions in their own right.

Social Perception

Leading Sports Retailer, Trusted Source for Sporting Goods, Supportive of Filipino Athletes and Sports, Community-Focused, Innovative and Adapting, Generally Positive Customer Experience

Copy Examples

• •Headline: Your Journey to Greatness Starts Here. Body: Whether you're taking your first step or chasing a new personal best, Toby's Sports has the gear and the expertise to back you up. We've been empowering Filipino champions for over 45 years. #WeGotThis
• •Headline: Fuel Your Passion. Find Your Gear. Body: From the court to the track, the gym to the great outdoors, discover over 160 trusted brands and everything you need to play your best. Our team of sports enthusiasts is ready to help you make the right choice. That's the Toby's Sports promise.
• •Headline: More Than a Store. We're Your Teammate. Body: At Toby's Sports, we believe in the power of sport to change lives. That's why we're committed to supporting your every goal with quality products, expert advice, and a community that cheers you on. Join the Toby's Elite family today!
• •Headline: Elevate Your Game. We've Got the Tech. Body: Looking for that competitive edge? Explore the latest innovations in sporting goods at Toby's Sports. Our curated selection features cutting-edge technology designed to help you perform at your peak. Talk to our specialists and find what works for you.
• •Headline: Inspire the Champion Within. Body: For every dream, every challenge, every victory – Toby's Sports is with you. We provide the tools; you bring the heart. Together, let's harness the power of sport. #WeGotThis