Brand Tone

Authentic & Genuine, Knowledgeable & Passionate, Rustic & Characterful, Approachable & Friendly, Inspiring & Evocative, Ethical & Conscious

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Fair Pricing & Accessibility
• •Heritage & Story
• •Customer Experience
• •Passion & Dedication

Best Practices

• •Tell the Story: Whenever possible, share the history or origin of items. This reinforces the "uniqueness" and "heritage" values and connects with the evocative tone.
• •Embrace Imperfection in Language: While maintaining professionalism, don't be afraid of a slightly rustic or less formal tone. Authenticity is key. Avoid overly corporate or slick marketing speak.
• •Highlight Sustainability Naturally: Weave in the eco-friendly aspect of reclamation without being preachy. Focus on the beauty and character first, with sustainability as an inherent benefit.
• •Use Rich, Evocative Adjectives: Words like "characterful," "timeworn," "unique," "historic," "rustic," "salvaged," "handcrafted" reinforce the brand's essence.
• •Be Enthusiastic and Passionate: Let the genuine love for reclaimed items shine through in all communications. This mirrors the owner's passion and makes the brand more relatable and inspiring.

Social Perception

Treasure Trove, Expert & Trusted Source, Good Value, Destination Worth Visiting, Ethical Choice, Friendly & Welcoming

Copy Examples

• •Headline (Website/Social Media): Give Your Home a Story. Discover Unique Reclaimed Treasures at Tobys.
• •Instagram Post: Just in! This stunning [Victorian-era Cast Iron Fireplace] has been lovingly restored and is ready to be the heart of your home. Imagine the stories it could tell... DM us for details or visit the yard this weekend! #ReclaimedHistory #TobysReclamation #SustainableStyle #PeriodFeatures #DevonInteriors
• •Facebook Ad: Tired of the same old flat-pack? At Tobys Reclamation, we believe furniture should have as much character as you do. From rustic tables to vintage garden statuary, find pieces that are built to last and tell a tale. Beautiful, functional, and fairly priced. Explore our collection online or wander our Exminster yard. [Link to website]
• •Product Description Snippet (for a reclaimed timber item): Crafted by time, reclaimed by us. This [Oak Beam] carries the marks of a rich past, now ready to bring warmth and unparalleled character to your [living room/kitchen build]. Sustainably sourced and full of soul.
• •Email Newsletter Subject Line: New Arrivals: Unearth Unique Finds & Sustainable Style at Tobys!