Brand Tone

Friendly, personal, and approachable, like a conversation with a knowledgeable and helpful local shop owner. Welcoming and direct, avoiding corporate jargon.

Brand Values

• •Quality and Comfort
• •Personalized Service
• •Community and Local Identity
• •Durability and Value

Best Practices

• •Always Be Personal and Welcoming: Use "we" and "you" to create a direct connection. Start posts with friendly greetings and always respond to comments and questions with a warm and helpful tone.
• •Emphasize a "Local Shop" Feel: Continue to feature the physical store in photos and mention Ilkley. This reinforces the brand's community roots and trustworthiness.
• •Focus on Benefits, Not Just Features: Instead of just saying a shoe is "leather-lined," explain what that means for the customer: "With soft leather linings for all-day comfort."
• •Showcase Expertise Authentically: Share knowledge about the brands you stock. For example, "Rieker shoes are famously anti-stress, which means they're incredibly lightweight and flexible." This builds credibility without sounding arrogant.
• •Maintain a Consistent Visual Identity: Use clean, bright photos that reflect the quality of the products. Photos taken within the charming context of the store perform better than generic stock images, reinforcing the brand's authentic, independent spirit.

Social Perception

Highly positive, aligning with projected values. Customers appreciate excellent service and quality footwear, especially comfort and durability. Perceived as a valuable independent retailer within Ilkley, with a strong local reputation.

Copy Examples

• •Step into comfort without skipping on style! ✨ These gorgeous new ankle boots from Gabor have just landed in-store. Perfect for a weekend stroll around Ilkley or a casual coffee date. Pop in and try on a pair – your feet will thank you! #ToBoot #Ilkley #ShopLocal #GaborShoes #ComfortAndStyle
• •Quality shoes that feel as good as they look. Discover our hand-picked collection of stylish and comfortable footwear from brands you can trust. Friendly, expert service in the heart of Ilkley.
• •Tired of choosing between style and comfort? At To Boot, we believe you deserve both. We're Ilkley's independent shoe shop dedicated to finding you the perfect fit from top-quality brands like Rieker and Josef Seibel. Visit us on The Grove for a relaxed shopping experience and walk out with happy feet! Get Directions
• •New Season Styles Have Arrived! It’s like Christmas in June! We’re so excited to unpack these stunning new boots from Fly London. Which pair is your favourite? Let us know in the comments! 👇 #NewArrivals #FlyLondon #ToBootIlkley #ShoeLove
• •A treat for your feet from To Boot 💌