Brand Tone

Aspirational yet Accessible; Expert & Passionate; Curious & Adventurous; Approachable & Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Innovation & Modernity
• •Sustainability & Ethics
• •Accessibility & Inclusivity

Best Practices

• •Lead with "Curiosity": Frame products and marketing messages around the core tagline "Crafted for the Curious." Use words like discover, explore, adventure, journey, and uncover to invite engagement.
• •Use Sensory & Evocative Language: Describe the "why" behind the taste. Instead of "tastes good," use phrases like "a vibrant, authentic blend of spice," "luxuriously smooth vegan hot chocolate," or "a subtly sweet, umami flavour." This reinforces the value of craft and quality ingredients.
• •Balance Expertise with Passion: Confidently use terms like "innovators," "meticulously blended," and "ethically sourced" to show authority. Immediately follow up with passionate, relational language like "bringing people together," "a flavour journey," or "a smile in a cup" to remain accessible.
• •Highlight the "And": The brand story is about blending—finance and coffee, tradition and modernity, quality and convenience. Use this structure in your copy. For example: "Authentic tradition, blended for the modern cafe." or "Sustainably sourced and undeniably delicious."
• •Always Reinforce the Solution: For wholesale, the product is a solution to menu fatigue and customer demand for quality. For consumers, it's a solution for creating a cafe-quality experience at home. The copy should always speak to solving a problem, whether it's the need for innovation, quality, or a moment of indulgence.

Social Perception

High-Quality Products; Beautiful & Sustainable Packaging; Excellent for Cafes & Home Use; Positive Brand Image

Copy Examples

• •This isn't just hot chocolate. It's a cup of pure, velvety bliss. We meticulously blend high-fat, ethically sourced cocoa to create a rich, indulgent flavour that your customers will remember. Ready to elevate your chocolate game? #Blendsmiths #HouseChoc #CraftedForTheCurious
• •Tired of the same old lattes? So are your customers. Excite their palates with our vibrant Masala Chai. A perfect balance of authentic spice and sweetness, crafted to bring a modern twist to a timeless classic. Become a Blendsmiths partner and change the way your city drinks. #TasteAdventure
• •From Ceremonial Sipping to Perfect Lattes. Discover the authentic, umami-rich flavour of our Japanese Matcha. Sourced for purity and blended for a smooth, energising experience. Whether you're a purist or a latte lover, our matcha is crafted for the curious. #BlendsmithsMatcha
• •Stop Serving Boring Drinks. Your customers crave new experiences. With Blendsmiths, you can offer a full menu of innovative, premium-quality drinks—from Golden Chai to Beetroot Lattes. We provide the blends, you provide the smile. Partner with us and become known for flavour. #BlendsmithsWholesale #SpecialtyCoffee
• •Barista Quality at the Push of a Button. Modern convenience should never mean compromising on taste. Our new FLOW range delivers the rich chocolate, vibrant chai, and energising matcha your customers love, now perfectly calibrated for your automated machine. Effortless for you, exceptional for them. #BlendsmithsFLOW