Brand Tone

Empathetic & Supportive, Empowering, Professional & Knowledgeable, Hopeful & Positive, Innovative, User-centric

Brand Values

• •Empowerment: Giving everyone a voice and the ability to participate.
• •Inclusion: Ensuring people with disabilities can fully engage in life.
• •Innovation: Continuously developing leading-edge assistive technologies.
• •Quality & Reliability: Providing robust and effective communication solutions.
• •Support: Offering comprehensive resources and assistance to users, families, and professionals.
• •Making a Difference: A clear drive to improve lives.
• •Accessibility: Striving to make their technology and information reachable.

Best Practices

• •Always Prioritize the User's Perspective: Write *to* and *for* the user and their support network. Use 'you' and 'your' frequently. Focus on their needs, challenges, and aspirations.
• •Lead with Empathy, Follow with Empowerment: Acknowledge the difficulties of communication impairments with genuine understanding, then immediately shift to how your solutions offer hope, independence, and a voice.
• •Use Clear, Accessible Language: While the technology is complex, explanations should be as simple and jargon-free as possible, especially for user-facing content. For professional audiences, technical accuracy is key, but clarity remains important.
• •Show, Don't Just Tell: Incorporate real-life examples, testimonials, and stories (with permission) to demonstrate the impact of the products, rather than just listing features.
• •Maintain a Hopeful and Positive Outlook: Even when discussing challenging conditions, the overall message should be one of possibility, progress, and the potential for improved quality of life. Avoid language that could be perceived as pitying or overly clinical.

Social Perception

Users & Families: Generally view Tobii Dynavox as a lifeline and a provider of essential, life-altering technology. There's often deep gratitude for the ability to communicate that the devices provide. Concerns primarily revolve around cost and, at times, technical support or device complexity. Professionals (SLPs, Educators, Clinicians): See Tobii Dynavox as a leading and often go-to provider in the AAC space. They value the range of products and the research behind them. They may also share some of the concerns about cost when recommending devices to clients/patients. General Public (Aware): Those aware of the brand likely perceive it as a highly specialized, innovative company operating in a niche but critical field, associated with positive impact and helping people with severe disabilities.

Copy Examples

• •Headline (Website Banner/Social Media): 'Your Voice Matters. Discover How Tobii Dynavox Empowers Communication.'
• •Product Description Snippet (for an eye-tracking device): 'Unlock the world with just your eyes. Our advanced eye-tracking technology offers intuitive and reliable communication, giving you the power to express yourself, learn, and connect.'
• •Social Media Post (User Story): 'Meet Sarah! Thanks to her I-Series device, she's not only excelling in school but also sharing her unique personality with everyone around her. We're so proud to be part of her journey. #TobiiDynavox #AAC #CommunicationForAll'
• •Email Snippet (to Professionals): 'Equip your clients with the latest in AAC innovation. Explore our new TD Pilot, designed for seamless integration and robust communication, empowering individuals to achieve their full potential.'
• •About Us Snippet (Website): 'At Tobii Dynavox, we believe everyone deserves a voice. For over [X] years, we've dedicated ourselves to creating assistive technology that breaks down communication barriers and helps people live richer, more independent lives.'