Brand Tone

Family-friendly, customer-centric, professional, trustworthy, experienced, helpful, community-oriented. Aims to make customers feel like part of the "Berryland family."

Brand Values

• •Customer Satisfaction: Stated as their #1 priority on their website.
• •Family Values: Emphasized as a family-owned and operated business, aiming for a "warm, family style environment".
• •Service Excellence: Promoted through their "award-winning service department" and detailed pre-delivery inspections.
• •Community Support: Evident in stories like providing campers for essential workers during Hurricane Laura.
• •Quality and Trust: Implied by partnerships with reputable RV manufacturers and long-standing business operations.

Best Practices

• •Embrace "Family" in All Communications: Consistently use warm, inviting, and inclusive language that reflects the "family-owned" and "family-style environment" values. This should permeate website copy, social media interactions, and even service communications.
• •Prioritize Transparency and Honesty: While highlighting "no-hassle pricing," extend this transparency to all aspects, including potential service timelines or common RV issues. Acknowledging challenges upfront can build more trust than over-promising.
• •Show, Don't Just Tell, Customer Care: Back up the "Customer Satisfaction is #1" claim with proactive communication, especially in the service department. Feature stories (with permission) of how the team has gone above and beyond, like the Hurricane Laura example. Actively and empathetically address negative feedback online where appropriate.
• •Inspire Adventure and Connection: Focus content on the lifestyle and memories that RVs enable, not just the vehicles themselves. Use storytelling and customer-generated content (with permission) to highlight the joy, freedom, and community aspects of RVing.
• •Ensure Consistency Across All Touchpoints: From the sales floor to the service bay to social media responses, every employee interaction should reflect the core values of being helpful, professional, and part of the "Berryland family." Regular internal training on brand voice and customer service philosophy is crucial.

Social Perception

Dual perception: For many, it's a trusted source for RVs. However, for a subset of customers who encounter issues, the perception can become quite negative due to perceived failings in post-sale support and service.

Copy Examples

• •Headline: Your Family Adventure Starts Here. Body: Since 1984, Berryland Campers has been helping families hit the open road and create lasting memories. As a family-owned business, we treat you like one of our own. Discover our huge selection of RVs and let our award-winning team make your RV dreams a reality. Where will your journey begin?
• •Headline: More Than an RV, It's a Berryland Welcome. Body: At Berryland Campers, customer satisfaction isn't just a promise, it's our #1 priority. From no-hassle pricing to our dedicated service pros, we're with you every mile. Experience the Berryland difference and join our community of happy campers!
• •Headline: Adventure Awaits. We'll Handle the Rest. Body: Dreaming of starlit nights and scenic routes? Berryland Campers offers Louisiana's largest selection of new and pre-loved RVs, all backed by our family promise of quality and care. Let our experts guide you to the perfect home-on-wheels. Your next great story is out there!
• •Headline: The Road to Happiness is Paved with Berryland. Body: Why choose Berryland Campers? Decades of experience, a team that cares, and a commitment to getting you on the road with confidence. Explore top brands, get transparent pricing, and benefit from service you can trust. Start your RV lifestyle with a family that knows the way.
• •Headline: From Our Family to Yours: Happy Trails! Body: Berryland Campers isn't just about selling RVs; it's about fostering the joy of exploration and togetherness. Our rigorous inspections and thorough walk-throughs ensure you're ready for immediate adventure. Visit us in Ponchatoula or Holden and let our family help yours embark on unforgettable journeys.