Brand Tone

Empathetic & Caring, Solution-Oriented & Empowering, Relatable & Authentic, Positive & Hopeful

Brand Values

• •Relief & Comfort
• •Dexterity & Functionality
• •Innovation & Quality
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or discomfort (e.g., "Tired of cold hands?", "Know the chill?"). This shows understanding and builds connection.
• •Focus on Solutions & Benefits, Not Just Features: Instead of just saying "rechargeable batteries," explain the benefit: "up to six hours of delicious heat, anytime, anywhere." Highlight how the product improves their life or allows them to do things they couldn't before.
• •Use Relatable Language and Storytelling: Incorporate the founder's story or customer experiences (anonymized if necessary) to make the brand more human and trustworthy. Avoid overly technical jargon.
• •Maintain a Positive and Hopeful Outlook: Even when discussing a problem, frame the product as a source of relief and empowerment. Use uplifting words and focus on the positive change the product brings.
• •Be Authentic and Transparent: While highlighting positives, be prepared to address concerns if they arise in customer interactions, reflecting the brand's commitment to satisfaction. Ensure claims are accurate and reflect the actual user experience (e.g., warmth to fingertips, not the palm, as specified on the product page).

Social Perception

Largely perceived positively by individuals suffering from conditions like Raynaud's or those who need warmth without bulky gloves for specific activities. Often described as "game-changing" or "life-changing" by this group. Some users express disappointment regarding heat distribution, battery life, battery pack bulkiness, and overall warmth in very cold environments, especially considering the price. Negative feedback exists regarding customer service responsiveness and a strict 7-day return policy, which has caused frustration for some customers. The product is considered expensive by some, leading to higher expectations for performance and durability.

Copy Examples

• •Tired of cold hands holding you back? Toasty Touch gloves offer soothing warmth without the bulk, so you can type, text, and tackle your day in comfort. Feel the relief, reclaim your dexterity.
• •For those who know the chill of Raynaud's, every day can be a challenge. Our founder did too. That's why Toasty Touch was born – to bring you thin, heated gloves that actually work. Warm your hands, warm your life.
• •Don't let winter stop you. Whether it's walking the dog, capturing the perfect photo, or simply getting through your workday, Toasty Touch provides the discreet warmth you need. Your hands will thank you.
• •Experience the 'life-changing' warmth our customers rave about. Toasty Touch ultra-thin heated gloves are designed for your comfort and your life. Say goodbye to icy fingers and hello to cozy productivity.
• •Finally, heated gloves that understand what you need: warmth that reaches your fingertips and the freedom to still use your hands. Created from experience, designed for you. Get your Toasty Touch today.