Brand Tone

Sophisticated & Premium, Wellness-Focused & Natural, Informative & Educational, Trustworthy & Transparent, Mindful & Calm, Community-Oriented & Inclusive

Brand Values

• •Quality & Craftsmanship
• •Transparency
• •Wellness & Efficacy
• •Education
• •Honesty & Integrity
• •Community & Equity
• •Natural & Clean

Best Practices

• •Emphasize Purity and Quality: Consistently use language that reflects the premium nature of the ingredients and the careful crafting process (e.g., "artisan," "meticulously sourced," "pure," "clean").
• •Maintain an Educated and Informative Voice: Share insights about CBD, wellness, and the benefits of a mindful lifestyle, avoiding overly casual or unsubstantiated claims. Focus on empowerment through knowledge.
• •Be Transparent and Build Trust: Reference third-party testing, sourcing practices, and the full-spectrum nature of the products to reassure customers of safety and efficacy.
• •Evoke a Sense of Calm and Sophistication: Use imagery and language that is serene, elegant, and aspirational, aligning with the Aspen-inspired brand identity and the desired effects of the products.
• •Focus on Holistic Well-being: Connect product benefits to overall mental and physical wellness, rather than just isolated symptoms. Use terms like "balance," "harmony," "well-being," and "mindfulness."

Social Perception

Customers who engage with the brand likely perceive Toast as a provider of high-quality, reliable CBD products. The emphasis on transparency and testing helps build trust in a market that can sometimes lack clarity. The brand is likely seen as an advocate for the natural benefits of hemp and a more mindful lifestyle. The educational content positions Toast as a knowledgeable source in the CBD space. The Aspen-inspired branding may contribute to a perception of a premium, perhaps slightly luxurious, wellness product.

Copy Examples

• •Elevate your daily ritual. Our Aspen-crafted Full Spectrum Hemp Oil offers a pure path to balance and tranquility. Grown with integrity, tested for peace of mind. Discover your calm with Toast.
• •In a world that moves fast, find your moment of stillness. Toast Emerald delivers the gentle power of full-spectrum hemp to soothe the mind and invite relaxation. Naturally sourced, honestly made.
• •From the pristine heart of the Colorado Rockies to you. Toast is more than CBD – it's a commitment to quality, transparency, and a life lived in full spectrum. Experience the Toast difference.
• •Curious about cannabinoids? Our latest blog post demystifies the science behind full-spectrum hemp, helping you understand the holistic benefits for your well-being. Knowledge is power. #ToastWellness #CBDeducation
• •Ready to enhance your moments? Explore our collection of meticulously crafted CBD products, designed for a life of balance and joy. Tap to shop and #EnjoyToast.