Brand Tone

Nurturing, Luxurious, Conscious, Honest, Approachable

Brand Values

• •Holistic Well-being
• •Natural & Safe Ingredients
• •Sustainability & Eco-Consciousness
• •Cruelty-Free
• •Efficacy & Quality
• •Love & Positive Energy

Best Practices

• •Develop a Brand Voice Guide: Clearly document TO112's tone characteristics (nurturing, luxurious, conscious, honest, approachable), core values, and provide "say this, not that" examples for different communication scenarios. This ensures everyone creating content understands and can consistently apply the brand voice.
• •Emphasize Storytelling Around Values: Consistently weave the brand's core values (holistic well-being, natural ingredients, sustainability, cruelty-free) into all copy. Share the story behind ingredients like Tamanu oil and the brand's mission.
• •Maintain Scent & Sensorial Language: Since product scent is a frequently praised attribute, use evocative and appealing language to describe the sensory experience of using TO112 products, connecting it to the feelings of luxury and self-care.
• •Be Authentic and Transparent: Uphold the "honest" aspect of the brand tone by being clear about ingredients, sustainable practices, and the benefits of the products without over-promising. If discussing the "love frequency," do so in a way that aligns with the brand's blend of spirituality and science.
• •Engage and Educate: Use an approachable and informative tone in educational content (blog posts, social media tips) to empower consumers to make informed choices about their hair and body care, reinforcing the brand's expertise and caring nature.

Social Perception

Positive Customer Satisfaction, Effective for Various Hair Types, Appreciation for Natural Ingredients & Values, Luxury Product Positioning, Mixed Feelings on "Love Frequency"

Copy Examples

• •Indulge your senses and transform your hair with TO112. Our love-infused formulas, rich in Tamanu oil and natural botanicals, nurture every strand for a salon-quality radiance you can feel.
• •More than just hair care, it's a ritual. TO112 blends the purity of nature with conscious science to bring you hair and body essentials that honor your well-being and the planet.
• •Experience the TO112 difference: Luxurious textures, captivating natural aromas, and visible results. Because your hair deserves clean, high-performance care, ethically made.
• •Unlock your hair's true potential. From revitalizing shampoos to deeply nourishing masks, TO112 offers a holistic path to healthy, beautiful hair, powered by nature's finest ingredients and the frequency of love.
• •Join the TO112 movement. Embrace conscious beauty with our cruelty-free, eco-friendly hair and body care. Because what you put on your body matters as much as what you put in it.