Brand Tone

aspirational, trendy, and confident

Brand Values

• •Exclusivity and Uniqueness
• •Style and Fashion
• •Quality and Authenticity (Implied)

Best Practices

• •Maintain a Consistent Visual Identity: Use high-quality, professional images and videos that highlight the product's details and align with the trendy, urban aesthetic of the brand.
• •Use a Consistent Tone of Voice: All copy, from website descriptions to social media captions and customer service interactions, should reflect the aspirational and confident tone of the brand.
• •Focus on the Lifestyle, Not Just the Product: Create content that shows the sneakers in real-life situations, associated with the fashion, music, and culture that the target audience values.
• •Engage with the Community: Actively respond to comments and messages, and encourage user-generated content to build a loyal following and strengthen the brand's social proof.
• •Emphasize Exclusivity: Continue to highlight rare and limited-edition models to reinforce the brand's position as a source for unique and desirable sneakers.

Social Perception

The public perception of Tns Do Silva is that of a specialized and fashionable sneaker source. The brand is perceived as a go-to place for Nike TN enthusiasts in the Brazilian market.

Copy Examples

• •Your collection is not complete without these. The new Air Max TNs have arrived. Exclusive, bold, and ready to dominate the streets. Get yours before they're gone. #TnsDoSilva #NikeTN #Exclusive
• •It's all in the details. The iconic design and unparalleled comfort of the Nike Air Max Plus. Feel the difference with every step. Discover the collection at tnsdosilva.com.br.
• •From Monday to Sunday, your style speaks for you. Live the impossible with the new collection from Tns Do Silva. #Lifestyle #AirMax #Streetwear
• •The most sought-after models are selling out fast. This is your chance to own a legend. Don't wait. Visit our website now. #LimitedEdition #Sneakerhead #TnsDoSilva
• •Show us your style! Tag @tnsdosilvaoficial in your best photo with your TNs for a chance to be featured on our page. #TnsDoSilvaCommunity #MyTNs