Brand Tone

Empowering, expert, and direct, with a supportive and slightly rebellious edge.

Brand Values

• •Effectiveness & Results
• •Empowerment & Self-Help
• •Education & Knowledge Sharing
• •Quality & Sustainability
• •Holistic Approach
• •Honesty & Directness
• •Innovation

Best Practices

• •Speak Directly to the User's Pain and Empowerment: Acknowledge their discomfort honestly but always pivot to how TMX provides them the power and tools to overcome it themselves. Use "you" and "your" frequently.
• •Balance Expertise with Accessibility: While referencing science and expert development, explain concepts clearly and avoid overly technical jargon unless specifically targeting professionals. Ensure the message remains understandable and actionable for the everyday user.
• •Embrace Honesty, Even About Discomfort: Don't shy away from the fact that trigger point therapy can be intense. Frame this honesty as part of the effective, no-nonsense approach that leads to real results, building trust.
• •Incorporate the "Rebellious Professional" Edge: Use strong, active verbs. Be confident and direct. Occasionally, use phrases that show a departure from conventional, passive pain management approaches, while always maintaining a foundation of professional credibility.
• •Consistently Offer Support and Education: Always guide users towards the TMX ÜBUNGSWELT, TMX CAMPUS, or the network of coaches. Reinforce that they are not alone and that the brand is there to support their journey to pain-free living. This softens the directness and reinforces the caring aspect of the brand.

Social Perception

Effective Pain Relief Solution, High-Quality Products, Empowering Self-Care, Reliable & Trustworthy, Premium Offering, Supportive Community/Resource

Copy Examples

• •Headline: Stop Chasing Symptoms. Start Targeting Pain. Body: Tired of temporary fixes? The TMX Trigger empowers you to go deeper, releasing the fascial tension that truly causes your discomfort. It's honest, effective self-treatment. Take control. #TriggerYourRelief
• •Headline: Your Body's Reset Button. Crafted in Germany. Body: Don't just live with pain. Resolve it. Our TMX Trigger tools, made from sustainable wood, are designed with German precision to act like a physiotherapist's thumb, offering you profound relief, anytime you need it. Learn how. #TMXQuality #SelfHelp
• •Headline: Unlock Your Movement. Unleash Your Potential. Body: Pain shouldn't dictate your life. We're TMX Trigger – a bit rebellious, totally professional. We give you the tools and knowledge to understand your body and effectively treat your own myofascial pain. Ready to move freely? #TriggerTeuch #FasciaFreedom
• •Headline: The Science of Relief. The Art of Self-Care. Body: Developed with leading fascia researchers and physiotherapists, TMX Trigger isn't just a tool; it's a system for lasting well-being. Access our expert exercise guides and reclaim your comfort. Because helping yourself is the ultimate strength. #TMXCampus #ExpertCare
• •Headline: Fed Up With Fluff? Get Real Results. Body: We don't do superficial. TMX Trigger products are engineered for deep, targeted acupressure that addresses the root of your pain. It might be intense. It will be honest. And it will work. Discover the TMX difference. #NoMorePain #EffectiveTriggering