Brand Tone

Professional, Expert, and Authentic

Brand Values

• •Expertise & Mastery
• •Quality & Durability
• •Reliability & Trust
• •Problem-Solving & Innovation
• •Legacy & Heritage

Best Practices

• •Prioritize Expertise over Salesmanship: The copy should always educate and inform first, and sell second. Use technical terms where appropriate to demonstrate knowledge, but explain them clearly. The goal is to be a trusted resource.
• •Show, Don't Just Tell: Use video and high-quality images of the workshop, the team, and the tools being serviced. Let the authenticity of the work speak for itself. The copy should complement these visuals, not replace them.
• •Maintain a Human Element: Continue to feature the team in communications. Using names and showing faces behind the work builds trust and reinforces the brand's authentic, personal nature.
• •Speak Directly to the Professional Client: Frame all communication around the client's goals—efficiency, reliability, performance, and uptime. Use "you" and "your" to make the connection direct and client-centric.
• •Leverage Your Heritage: Consistently integrate the "Since 1967" element in footers, taglines, and company descriptions. It is a powerful and simple differentiator that communicates stability and deep experience in a single phrase.

Social Perception

The brand is perceived as a highly specialized, "insider" service provider for a niche industrial market. Customers are likely long-term, B2B clients who value direct contact and proven expertise over a flashy social media presence. The absence of negative public feedback suggests a consistent level of service quality and customer satisfaction among its core client base. The relationship is professional and direct, negating the need for public online praise or complaints.

Copy Examples

• •Expert Service for Industrial Tools. Since 1967.
• •A closer look at a hydraulic pump overhaul in the TM Verkstad workshop. Precision engineering and decades of experience ensure every component meets our standards before it leaves our door. Your equipment's performance is our priority.
• •More than a workshop. We are your partner in industrial performance. From custom prototyping to the meticulous repair of high-performance tools, we build and maintain the equipment that powers your industry.
• •In this video, our lead technician, Daniel, walks through the diagnostic and repair process for a common issue with pneumatic torque wrenches. Learn what to look for and see the craftsmanship that goes into every repair at TM Verkstad.
• •TM Verkstad Insights: Maximizing the Lifespan of Your Hydraulic Tools.