Brand Tone

Authentic, Educational, and Family-Centered.

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Animal Welfare
• •Health & Nutrition
• •Family & Heritage

Best Practices

• •Unify the Brand Identity: The first and most critical step is to differentiate the Washington-based meat business from the Texas-based horse ranch on all social media platforms. This may require updating social media handles (e.g., @TMSRanchWA or @TMSRanchMeats) and creating a clear bio: "Pasture-raised meats from our family farm in Manson, WA. This is the official account for TMS Ranch Regenerative Agriculture."
• •Lead with the "Why": Every piece of copy should connect back to the core values. Don't just sell a steak; sell the story behind it—the commitment to family health, sustainable land, and ethical animal welfare. Start with the motivation, not just the product.
• •Tell the Whole Story: Use storytelling as the primary tool. Share anecdotes about the founders, the challenges of farming, the wisdom passed down from family, and the day-to-day life on the ranch. This builds an authentic connection that commodity sellers cannot replicate.
• •Educate, Then Invite: Frame content around educating the consumer. Explain what regenerative agriculture is and why it matters for the environment and their health. After providing value through information, invite them to "taste the difference" or "join our community."
• •Use Simple, Honest Language: Avoid corporate jargon or overly polished marketing speak. The tone should feel like a conversation with a trusted farmer. Use words like "honest," "wholesome," "our family," and "our promise." This reinforces the authenticity that is central to the brand's appeal.

Social Perception

The primary challenge for TMS Ranch (the meat company) is a severely fragmented and confusing online identity. A potential customer searching for them on social media is more likely to find content about a Friesian horse ranch in Texas than information about pasture-raised meat from Washington. This split perception is the single greatest threat to their brand consistency and growth, with other entities also diluting the brand name.

Copy Examples

• •Website Headline: From Our Pasture to Your Plate. Experience the taste of meat raised with care in the Chelan Valley. We believe in healthy soil, happy animals, and nourishing families—including yours.
• •Instagram Post: This is what "knowing your farmer" looks like. Our cattle spend their days on open pastures, grazing on a natural diet of local grasses, apples, and walnuts. No shortcuts, no compromises. Just honest, regenerative farming that you can taste in every bite. Tap the link in our bio to bring our harvest home. #TMSRanch #RegenerativeAg #PastureRaised #KnowYourFarmer #EatLocal
• •Email Subject/Preview: Subject: Why our family started TMS Ranch (and why it matters for your family). Body Preview: It started with a simple dream: to get back to the land and provide our children with the same nutrient-dense, flavorful food we grew up with...
• •Product Description: Title: The Family Provision Box. Description: Fuel your family with the best from ours. This selection features our premium pasture-raised ground beef, steaks, and a savory roast. Raised on regenerative pastures in the foothills of Manson, our cattle live a stress-free life that results in meat that is healthier, more tender, and deeply flavorful. It’s more than a meal; it’s our commitment to quality, from our ranch to your table.
• •TikTok / Instagram Reel Concept: Short video showing transformation: 'They said it was just dirt.' (shows dry soil) -> 'We called it potential.' (shows planting cover crops) -> 'They said it was just a cow.' (shows a close-up of a calf) -> 'We called her family.' (shows the herd on lush pasture) -> 'It's not just meat. It's our promise.' (shows a final, beautifully cooked meal being shared). Audio: An inspiring, rustic, acoustic track.