Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Reliable & Service-Oriented, Community-Focused, Direct & Confident

Brand Values

• •Excellence
• •Customer Satisfaction
• •Expertise & Specialization
• •Reliability & Availability
• •Up-to-Date Technology
• •Quality Workmanship

Best Practices

• •Always Emphasize Expertise: Use language that showcases deep knowledge of diesel engines, performance modifications, and repair solutions. Refer to experience, technology, and specialization.
• •Inject Passion: Let the genuine enthusiasm for diesel trucks and performance shine through. Use active, strong verbs and a tone that resonates with fellow enthusiasts.
• •Prioritize Reliability and Solutions: Clearly communicate how TMS Diesel solves customer problems, minimizes downtime, and provides dependable service, especially highlighting 24/7 availability.
• •Maintain a Confident, Yet Approachable Voice: Be direct about capabilities ("We are the experts") but ensure the language is welcoming and encourages customer interaction and questions.
• •Show, Don't Just Tell (Visually and in Text): Align copy with visuals of impressive builds, complex repairs being handled, and team expertise. Use testimonials or case snippets (if available) in copy to back up claims of customer satisfaction and quality.

Social Perception

Seen as Experts, Go-To for Diesel Needs, Reliable in Emergencies, Engaged with Enthusiasts, Generally Positive

Copy Examples

• •Headline: Unleash Your Diesel's True Potential. Body: Your rig is more than just a truck. It's a powerhouse. At TMS Diesel, we're the New Hampshire experts dedicated to maximizing your diesel's performance and reliability. From custom tuning to heavy-duty overhauls, trust our decades of experience and cutting-edge tech. Ready for an upgrade? Call TMS Diesel.
• •Headline: Down Time is Lost Time. We Get You Back on the Road, Fast. Body: When your diesel is down, every minute counts. TMS Diesel offers 24/7 emergency roadside assistance and a 10-bay full-service shop to handle any issue, big or small. We combine dealer-level diagnostics with independent pricing to deliver solutions you can trust. Don't let a breakdown derail you – TMS Diesel is here.
• •Headline: Got Diesel Dreams? We Build Them. Body: From showroom shine to off-road beast, TMS Diesel turns your vision into reality. We're not just mechanics; we're diesel enthusiasts and performance specialists. Bring us your Powerstroke, Duramax, or Cummins project – let's talk custom builds, performance parts, and unleashing serious power.
• •Headline: Expert Care for Every Diesel. Light Duty. Heavy Duty. Your Duty. Body: Whether it's your daily driver, workhorse fleet, or specialized equipment, TMS Diesel has the expertise. We service all makes and models, providing everything from routine maintenance to complete engine rebuilds with a commitment to 100% customer satisfaction. Experience the TMS Diesel difference.
• •Headline: New Hampshire's Diesel Authority: Performance Parts & Unmatched Service. Body: Looking for top-tier performance parts or expert diesel service in NH? TMS Diesel is your trusted source. We use the parts we sell and stand by our work with a passion for all things diesel. Visit our shop or call our experts today – let's get your truck running stronger than ever.