Brand Tone

aspirational, creative, and encouraging

Brand Values

• •Quality & Craftsmanship
• •Creativity & Passion
• •Joy & Fulfillment
• •Family & Togetherness

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of just describing a product, describe the experience and emotion behind it.
• •Use Evocative and Encouraging Language: Incorporate words like "discover," "create," "masterpiece," and "imagine" to inspire potential customers.
• •Speak to the Builder, Not Just the Buyer: Address the audience directly using "you" and "your," framing the copy around their future experience.
• •Highlight Quality Through Detail: Reinforce the value of craftsmanship by mentioning specific materials and features.
• •Maintain a Consistent Visual and Textual Theme: Ensure that the creative, clean, and inspiring tone of the copy is matched by high-quality photography and a user-friendly website layout.

Social Perception

A reliable, specialized online retailer for niche hobby products, perceived as a go-to source for unique models and puzzles, often seen as a destination for unique gifts, and viewed as professional and dependable.

Copy Examples

• •It's more than a model. It's a masterpiece you built with your own hands. Discover the joy of creation, piece by piece. #TMKHandel #WoodenPuzzle #DIYMasterpiece #CraftingFun
• •Tired of the usual gifts? Give an experience. Our creative kits and 3D puzzles offer hours of fun and a beautiful result to be proud of. Shop now for a gift they'll never forget. #UniqueGifts #TMKHandel #CreativeHobby
• •Embark on a historic mission from your own home. This detailed model of the Apollo Lunar Module is engineered for a challenging and rewarding build. No glue needed—just patience and a passion for discovery. Transform flat metal sheets into a stunning 3D replica. Your next great achievement is waiting.
• •Build Your World. High-quality models, puzzles, and creative kits for all ages. Find your next project today!
• •Unbox Your Next Adventure 🚀 | New Creative Kits Inside!