Brand Tone

Professional & Authoritative, Reliable & Trustworthy, Solution-Oriented, Formal

Brand Values

• •Quality
• •Expertise & Innovation
• •Reliability & Dependability
• •Customer Focus
• •Integrity & Compliance

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language that accurately reflects the technical nature of the services. Avoid jargon where possible for broader understanding but don't shy away from specific technical terms when addressing experts.
• •Emphasize Certifications and Expertise: Regularly integrate mentions of key certifications (AS9100D, ISO 9001, Nadcap, ITAR) and years of experience to reinforce authority and trustworthiness.
• •Focus on Solutions and Benefits for B2B Clients: Frame services in terms of how they solve client problems, improve performance, ensure compliance, or enhance reliability for their end-products.
• •Maintain a Formal and Professional Voice: Avoid overly casual language, slang, or humor that might dilute the serious and precise nature of the work. This applies across all communication channels, from the website to social media and sales collateral.
• •Develop a Style Guide: Create a simple internal style guide that outlines key terminology, preferred phrasing for services, and the desired professional tone to ensure consistency across all content creators and marketing materials.

Social Perception

Specialized Expert, Critical Supplier, Quality-Driven, Established & Reputable, Less Public-Facing, More B2B Focused

Copy Examples

• •Precision Plating for Critical Applications. TMC Industries delivers certified metal finishing solutions for the aerospace, defense, and medical sectors. Trust our AS9100D & Nadcap accredited processes for unparalleled quality and reliability.
• •Your Partner in Advanced Metal Finishing. With decades of expertise, TMC Industries offers comprehensive electroplating and specialized coating services. We tackle complex challenges to meet your most demanding specifications.
• •Uncompromising Quality. Guaranteed Compliance. At TMC Industries, quality isn't just a goal—it's our standard. Our ISO 9001 certified facilities and ITAR compliance ensure your projects are handled with the utmost precision and care.
• •The Gold Standard in Precious Metal Plating. From gold and silver to specialized alloys, TMC Industries provides superior precious metal plating designed for performance and durability in high-stakes environments.
• •Solving Your Toughest Finishing Challenges Since 1974. Leverage TMC Industries' extensive experience and technical capabilities. We provide innovative electroplating solutions tailored to your unique component requirements.