Tono de Marca

The brand's tone is predominantly irreverent, humorous, and geared towards a local St. Louis audience. It's casual, conversational, and uses inside references that resonate with loyal listeners of "The Morning After" show. The content often has a "for fans, by fans" feel, creating a strong sense of community. The humor can be edgy and sarcastic, reflecting the style of the radio show itself.

Valores de Marca

• •Community and Local Pride
• •Authenticity
• •Entertainment
• •Exclusivity

Mejores Prácticas

• •Embrace the Insider Language: Continue to use slang, nicknames, and inside jokes from the show in your copy. This reinforces the sense of community and exclusivity.
• •Stay Relevant to St. Louis Sports: Tie product launches and promotions to current events in the St. Louis sports world (e.g., a big win, a player trade, or the start of a new season).
• •Keep it Casual and Conversational: Write as if you're talking to a friend. Use contractions, humor, and a direct, informal address. Avoid overly polished, corporate language.
• •Engage with the Audience: Use social media to ask questions, run polls, and respond to comments in the brand's characteristic tone. This reinforces the community value.
• •Let the Host's Personalities Shine: The brand is built around the show's hosts. Channel their specific voices and opinions in the copy to maintain authenticity.

Percepción Social

The public, primarily the show's listeners, perceives TMA STL Shop as the go-to source for official merchandise. It's seen as a direct extension of the "The Morning After" brand, and therefore, the perception of the shop is heavily influenced by the perception of the radio show. Fans see it as a way to support the show and display their allegiance. The brand is viewed as being for a specific niche St. Louis sports fans who are in on the jokes and personality of the TMA show. Some reviews of the show itself indicate a polarizing nature, with some listeners finding the hosts' humor offensive, which could extend to the brand's perception among non-fans.

Ejemplos de Copy

• •You've heard us debate it on air, now wear the verdict. The new '[Inside Joke]' tee is here. Grab yours before they're gone, just like our patience for bad sports takes. #TMASTL
• •STL weather is unpredictable. Your hoodie game shouldn't be. Stay warm during those questionable spring games with our new TMA hoodie. It's softer than a rookie's hands. Shop now.
• •The Official Uniform for The Morning After Faithful. Shop the latest drops and show your loyalty.
• •Bad hair day? Or just repping the best sports show in the Lou? No one has to know. Our new snapbacks are here. #TheMorningAfter #STL
• •Forget the hot dogs, get your fresh TMA gear here.