Brand Tone

Warm and Caring, Playful and Charming, Trustworthy and Reliable, Approachable and Friendly

Brand Values

• •Child Comfort and Healthy Development
• •Quality and Durability
• •Practicality for Parents
• •Joy and Playfulness
• •Authenticity and Connection

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (warm, caring, playful, trustworthy, approachable) and values (comfort, quality, practicality, joy, authenticity). Include examples of "do's and don'ts" for language, phrasing, and even emoji use.
• •Embrace Storytelling: Weave the "Designed by a Mom" narrative and the focus on "little piggies" into your copy. Share customer stories (with permission) to add authenticity and relatability.
• •Use "You" and "Your Little One" Language: Directly address the parent and refer to the child in endearing but clear terms (e.g., "your little explorer," "your baby's delicate feet," "your tough little piggy"). This fosters a personal connection.
• •Highlight Benefits, Not Just Features: Instead of just saying "leather shoes," explain *why* that's good: "soft, breathable genuine leather that’s gentle on sensitive skin and durable enough for all their adventures." Focus on the peace of mind, comfort, and developmental support the shoes offer.
• •Be Consistent Across All Channels: Ensure the warm, playful, and trustworthy tone is maintained from website copy and product descriptions to social media posts, email newsletters, and customer service interactions. Regular review of content can help maintain this consistency.

Social Perception

A provider of high-quality baby shoes, A brand that understands the needs of babies and parents, Cute and stylish, Trustworthy and a good investment, Supportive of small businesses/mompreneurs

Copy Examples

• •Instagram Post (Image: Baby happily crawling in TLP shoes): Tiny adventures start with happy feet! 👣 Our genuine leather soft-soles let your little explorer roam freely and comfortably, all day long. Because every step, big or small, is a milestone! #ToughLittlePiggies #HappyFeet #BabyFirstShoes #DesignedByAMom
• •Facebook Ad (Carousel of different shoe designs): No more runaway shoes! 😉 Our stay-on, easy-on baby shoes are designed by a mom who gets it. Soft, durable, and oh-so-cute for your tough little piggy's precious feet. Shop the collection and find their perfect pair! 👉 [Link to website]
• •Product Page Snippet: Handmade with love and 100% genuine leather, our [Shoe Name] shoes are more than just adorable – they’re built to support healthy foot development. The soft, non-slip sole keeps tiny toes comfy and secure as they learn to navigate the world. Give your little one the best start, one step at a time.
• •Email Subject Line (for a promotion): Psst... Little Piggies Get a Treat! 🤫 Special Offer Inside! Email Body Snippet: Those tiny toes deserve the best! Spoil your tough little piggy with our comfy, mom-approved leather shoes. For a limited time, enjoy [Discount/Offer] because we love seeing your little ones explore in style and comfort.
• •"Our Story" Snippet (Website): It all started with a mom, a mission, and a love for tiny feet. Tough Little Piggies was born from the desire to create shoes that weren't just cute, but also nurtured healthy growth and stayed put on even the wiggliest of feet. We pour our hearts into every pair, ensuring your little one has the comfiest, safest, and most adorable start to their walking journey.