Brand Tone

Approachable, caring, trustworthy, personal, genuine, straightforward, informative, passionate.

Brand Values

• •Customer-Centric & Problem-Solving
• •Ingredient Transparency & Natural Quality
• •Handcrafted & Small-Batch Integrity
• •Family-Owned & Community-Rooted
• •Gentleness & Efficacy

Best Practices

• •Lead with the "Why": Always start with the core problem you solve. Phrases like "coconut-free," "for sensitive skin," and "allergen-friendly" should be prominent, as this is your unique selling proposition.
• •Embrace the Founder's Voice: Continue writing from Teri's perspective ("I believe...", "We created..."). This maintains the personal, trustworthy tone that has built the brand's loyal following.
• •Use Sensory and Emotive Language: Words like "soothing," "creamy," "luxurious," "nourishing," and "gentle" reinforce the product experience. Describe the scents and the feeling on the skin.
• •Highlight the "Handcrafted" and "Small-Batch" Aspect: Remind customers that they are buying a product made with care and intention, not a factory-produced item. This justifies the quality and price point.
• •Incorporate Customer Testimonials: Weave in phrases and sentiments from your positive reviews. For example, "Join hundreds of customers who say our soaps are the 'only ones they'll use'." This builds social proof and reinforces brand values.

Social Perception

Overwhelmingly positive, perceived as allergen-friendly, high quality and effective, offering excellent customer experience, and providing a luxurious feel.

Copy Examples

• •Tired of reading labels just to find a soap that won't irritate your skin? We were too. That's why our signature soaps are always handcrafted without coconut or palm oil. Just pure, plant-based goodness for a clean that's gentle, soothing, and worry-free. Your skin can finally relax.
• •Experience the calm. Our Oatmeal soap combines creamy shea butter, finely ground oats, and bentonite clay to create a gentle embrace for red, itchy, or irritated skin. Lovingly handcrafted in small batches, it’s the perfect, powerful solution for the most sensitive skin in your family.
• •Finally. Skincare That Understands Sensitive Skin. Discover our family-made, coconut-free soaps and body care. Crafted with love in Central Texas to bring you clean, happy skin without compromise.
• •Did you know T. Louise Soaps was born from a challenge? A customer came to us with allergies to most common soap ingredients. So, we went to work and created a new formula—one without coconut or palm oil. That formula became our passion and our promise. A promise to create the best, most effective soaps for everyone, especially those who need a little extra care.
• •Give the gift of pure indulgence. Our hand-selected soap boxes are filled with luxurious, coconut-free bars that nourish the skin and delight the senses. It's more than soap—it's a handcrafted spa experience, beautifully packaged and ready to share.