Brand Tone

Friendly, Enthusiastic, and Inspirational

Brand Values

• •Creativity and Artistic Expression
• •Quality
• •Affordability
• •Customer First
• •Integrity, Honesty, Reliability, Service
• •Joy
• •Innovation
• •Diversity

Best Practices

• •Embrace "Crafty Friend" Language: Consistently use warm, inviting, and inclusive language. Address the audience as "crafty friends" or similar, fostering a sense of community and shared passion.
• •Show, Don't Just Tell, the Joy: Infuse copy with enthusiastic words and emojis (where appropriate for the platform) that convey the genuine joy and passion behind the brand and the crafting hobby itself.
• •Highlight Uniqueness and Quality with a Personal Touch: When describing products, emphasize their unique design aspects and quality, often linking it back to Tammy Louise's creative vision. This reinforces the "one-of-a-kind" value.
• •Be Genuinely Encouraging and Inspirational: Frame product descriptions and social media posts not just as sales pitches, but as invitations to explore creativity, learn new things, and achieve beautiful results. Share tips and project ideas regularly.
• •Maintain an Active and Personal Presence: Continue the direct engagement through social media comments, live sessions, and personal anecdotes (where appropriate). This humanizes the brand and strengthens the connection with the audience, reinforcing the "customer first" value.

Social Perception

Positive and Engaged Community, Appreciation for Quality and Uniqueness, Seen as Generous and Supportive, Personal Connection, Seen as a Source of Inspiration

Copy Examples

• •Headline: Spark Your Joy! ✨ Discover Unique Crafting Dies & Stamps at TLC Designs. Body: Ready to make something beautiful? Dive into our latest collection of high-quality paper crafting goodies, designed with love by Tammy Louise! Let's create something amazing together. #TLCDESIGNS #PaperCraftingJoy #HandmadeHappiness
• •Headline: Don't Just Craft, *Create* Magic! 🎨 Body: At TLC Designs, we believe everyone has an artist inside! Our unique dies, vibrant papers, and inspiring stamps are here to help you unleash your creativity. What masterpiece will you dream up today? #CraftyCommunity #TLCInspires #BeCreative
• •Headline: Your Next Favorite Project Starts Here! 🎉 Body: Looking for top-quality, affordable crafting supplies that you won't find anywhere else? From interactive dies to delightful digital papers, TLC Designs is your happy place for all things crafty. Join our friendly community and share the joy! #UniqueDesigns #CraftSupplies #SpreadTheJoy
• •Headline: Bright, Bold, Beautiful – That’s the TLC Designs Way! 💖 Body: Hello crafty friends! Tammy Louise here, and I'm so excited to share our newest arrivals – designed to bring a pop of color and a dash of fun to your creations. Let's make the world a little brighter, one craft at a time! #LiveCreatively #BoldDesigns #CraftingFun
• •Headline: Get Inspired & Save! ✂️ Our Latest Bundle is Here! Body: We love making crafting accessible and joyful! Check out our new bundle deal, packed with coordinated goodies to get your creative juices flowing without breaking the bank. Plus, don't miss our weekly Facebook Live for tips, tricks, and a whole lot of crafty chat! #CraftDeals #TLCDesignsShop #PapercraftAddict