Tono de Marca

functional, direct, and confident

Valores de Marca

• •Effectiveness
• •Accessibility
• •Empowerment
• •Simplicity

Mejores Prácticas

• •Lead with the Benefit: Always start with the core promise: a pain-free or more comfortable experience. Use direct and powerful words like 'painless,' 'zero pain,' 'comfort,' and 'endure longer.'
• •Maintain a Confident and Authoritative Tone: Use definitive statements. Instead of 'might help reduce pain,' use 'eliminates pain' or 'ensures comfort.' This builds trust in the product's efficacy.
• •Keep it Simple and Action-Oriented: The product solves a simple problem, so the language should be simple too. Use clear calls to action (e.g., 'Shop Now,' 'Get Yours,' 'Try It Today') and straightforward instructions.
• •Incorporate User Language: Use phrases found in positive customer reviews, such as 'game-changer,' 'sat for hours,' and 'couldn't feel a thing.' This makes the brand relatable and reinforces social proof.
• •Address the 'Why' Behind Different Products: Clearly explain the difference between the TKTX colors (e.g., 'Gold for the longest sessions,' 'Green for deep numbing,' 'Black for maximum strength'). This helps customers self-select the right product and demonstrates brand expertise.

Percepción Social

The brand is largely perceived positively as a 'game-changer' for pain relief during procedures, offering effective numbing. However, there's a cautious view from some professionals regarding application and temporary effects, and negative feedback mainly stems from counterfeit products or unmet expectations about complete pain elimination.

Ejemplos de Copy

• •Go Big, Not in Pain. Planning your next full sleeve or back piece? TKTX Gold is your session-saver. Our most potent formula provides hours of deep numbing, so you can focus on the art, not the ache. Sit longer, heal better.
• •Flawless Brows, Zero Flinching. The secret to perfect, painless microblading is here. A simple application of TKTX Green before your appointment ensures you stay comfortable from the first stroke to the last. Get the brows you've always wanted, without the anxiety.
• •Tattoo Pain? We don't know her. The 3-step secret to a pain-free tattoo: 1. Apply TKTX. 2. Wait 60 mins. 3. Enjoy your new ink! #TattooHacks #NumbingCream #TKTX
• •Maximum Strength for Maximum Comfort. TKTX Black offers our highest concentration of active ingredients for an unparalleled numbing experience. Ideal for sensitive areas and extended sessions, it provides up to 5 hours of reliable pain blocking. Don't let pain dictate your limits.
• •Ready for Your Next Session? Hi [Customer Name], great art takes time. Don't let pain cut your next tattoo or piercing session short. Stock up on your favorite TKTX cream and make your next experience as comfortable as the last. Enjoy 15% off your next order with code: MOREINK.