Brand Tone

Currently perceived as suspicious and untrustworthy. Aim for a tone of transparency, reassurance, and value.

Brand Values

• •Quality-focused
• •Quality Craftsmanship
• •Customer Satisfaction
• •Transparency
• •Trustworthiness

Best Practices

• •Prioritize transparency by clearly displaying contact information, a physical address, and an 'About Us' section on the website.
• •Actively solicit and showcase customer reviews and testimonials on the website to build trust and credibility.
• •Establish a social media presence and engage with customers to foster a sense of community and demonstrate responsiveness.
• •Avoid unrealistically low prices that may raise suspicion. Instead, focus on communicating the value and quality of the products.
• •Offer a clear and transparent return and refund policy to reassure customers and build confidence in their purchase.

Social Perception

Overwhelmingly negative and suspicious due to scam alerts, lack of transparency, recent domain registration, absence of social media, and unrealistically low prices.

Copy Examples

• •"High-Quality 3D Graphics Sublimation Printed for a lasting and vibrant design."
• •"Quality Control & Inspection Guarantee: Your satisfaction is our priority."
• •"Customize your racing suit with your name and flag!"
• •"Experience the thrill of F1 with our exclusive driver-specific merchandise."
• •"Crafted with durable materials for long-lasting performance on and off the track."