Brand Tone

Informative, Passionate, Ethical, Approachable, Positive

Brand Values

• •Natural & Organic
• •Ethical Practices
• •Sustainability & Environmental Responsibility
• •Quality & Efficacy
• •Customer-Centricity & Personalization
• •Transparency
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document Tōke Natura's tone (informative, passionate, ethical, approachable, positive), key messaging points, "do's and don'ts" for language, and provide examples. This ensures anyone writing for the brand understands and can replicate its voice.
• •Prioritize Value-Driven Language: Consistently weave in core values like "natural," "vegan," "cruelty-free," "sustainable," and "eco-friendly" into product descriptions, social media posts, and all communications. This reinforces what the brand stands for.
• •Educate and Empower: Frame copy not just around selling products, but around educating the customer about ingredients, skincare benefits, and the philosophy behind K-Beauty and J-Beauty. This builds trust and positions the brand as a knowledgeable authority.
• •Maintain Authenticity and Transparency: Be genuine in all communications. If discussing sustainability efforts, be specific. When explaining product benefits, be clear and honest. Avoid overly-hyped or misleading claims.
• •Engage with a Community Focus: Use inclusive language ("our community," "join us"). Encourage interaction on social media. Frame newsletters and loyalty programs as a way of belonging and receiving special care, fostering a sense of connection with the brand.

Social Perception

Customers generally perceive Tōke Natura positively, often citing the quality of products, the brand's ethical commitments (vegan, cruelty-free), and its focus on natural ingredients. The brand is seen as a reliable source for Korean and Japanese beauty products that align with a conscious and sustainable lifestyle. There's an appreciation for their efforts in personalization and customer engagement. The opening of a physical store in Barcelona was met with positive media coverage, highlighting it as a response to the growing demand for vegan and high-quality Asian cosmetics.

Copy Examples

• •Headline: Embrace Your Natural Radiance. Discover Tōke Natura. Body: "Nourish your skin with the pure, potent goodness of nature. At Tōke Natura, we lovingly select the finest vegan and cruelty-free ingredients from Korean and Japanese traditions, because we believe ethical beauty is beautiful skin. Explore our collection and find your Tōke – your natural touch."
• •Headline: Why K-Beauty? Unveil the Secret to Flawless Skin. Body: "Ever wondered about the renowned Korean skincare glow? It's a philosophy of gentle care, powerful natural actives, and consistent rituals. Let Tōke Natura guide you through the art of K-Beauty with authentic, vegan formulations designed for visible results and a happy planet."
• •Headline: Sustainability in Every Drop. Beauty That Cares. Body: "At Tōke Natura, our love for your skin is matched by our respect for the Earth. From responsibly sourced ingredients to eco-conscious packaging, we're committed to a beautiful future. Choose Tōke Natura for skincare that feels good, does good, and looks amazing."
• •Headline: Your Skin, Your Ritual. Personalized by Tōke Natura. Body: "Understanding your unique skin is the first step to unlocking its true potential. Our curated selection of Japanese and Korean natural cosmetics, backed by expert insights, helps you build a personalized ritual that celebrates your individual beauty. Let's begin your journey to healthier skin, together."
• •Headline: Join the Tōke Natura Family! Exclusive Perks Await. Body: "Become a part of our conscious beauty community and enjoy early access to new arrivals, special discounts, and personalized skincare tips. Subscribe to our newsletter and let Tōke Natura add a touch of nature and joy to your inbox and your beauty routine!"