Brand Tone

Friendly & Approachable

Brand Values

• •Quality Craftsmanship
• •Customer Joy

Best Practices

• •Develop a Brand Voice Guide: Once the tone and values are defined, document them. Include preferred vocabulary, phrases to avoid, grammatical style (e.g., use of contractions), and examples of on-brand and off-brand copy.
• •Know Your Audience: Tailor your language to resonate with your target customers. Understand their needs, desires, and how they communicate.
• •Consistency Across All Channels: Ensure the brand voice is the same on your website, social media, email marketing, customer service interactions, and any advertising materials.
• •Tell Your Brand Story: Use copywriting to convey your brand's mission, values, and what makes you unique. Authentic storytelling builds connection.
• •Review and Refine: Regularly review your copy to ensure it still aligns with your brand voice and is achieving its communication goals. Solicit feedback if possible.

Social Perception

Trustworthy, high quality products, responsive customer service

Copy Examples

• •Website Banner: "Welcome to Chez Jessie! Discover handcrafted treasures made with love, just for you."
• •Product Description Intro: "Meet your new favorite [Product Name]! We poured our hearts into creating this piece, ensuring every detail brings a little joy to your day."
• •Social Media Post (e.g., Instagram): "✨ Brighten up your week with [Product Name]! ✨ We believe in quality that shines and pieces that make you smile. What are you hoping to find at Chez Jessie today? #ChezJessieFinds #HandcraftedHappiness"
• •Email Subject Line (for a newsletter): "A little something special from Chez Jessie, just for you!"
• •About Us Snippet: "At Chez Jessie, we're more than just a store – we're a small team passionate about [mention product type, e.g., 'beautiful, handcrafted goods'] and the joy they bring. We believe everyone deserves a touch of quality and happiness in their lives."