Brand Tone

Empowering & Affirming, Personable & Authentic, Artisanal & Quality-Focused, Elegant & Modern

Brand Values

• •Craftsmanship
• •Empowerment
• •Authenticity
• •Community
• •Joy & Self-Expression

Best Practices

• •Lead with "You": Frame your copy around the customer. Instead of "We sell beautiful beads," use "Adorn yourself in beads that make you feel beautiful." This makes the message more personal and empowering.
• •Balance "Luxe" and "Handmade": Use "luxe" to describe the feeling, quality, and aesthetic (e.g., "a luxe touch," "feel luxurious"). Use "handmade" to describe the process and the care that goes into each piece. This combination justifies the quality and price point.
• •Incorporate Affirmations: Use empowering, positive, and affirming language, especially on social media. Words like "celebrate," "empower," "confidence," "glow," and "radiate" align perfectly with the brand's core values.
• •Tell the Founder's Story: Continue to weave Tizzy Hijo del cielo, no sé por qué estás tan en la cama. ¿Puedes levantarte e ir a desayunar?

Social Perception

TIZZYS LUXE BEADS is perceived very positively as a high-quality, Black-owned business offering beautiful, durable, and meaningful products. It is strongly associated with body positivity and seen as a source of confidence. The founder, Tizzy, is viewed as a passionate and trustworthy creator, fostering strong customer loyalty. The 'luxe' aspect is interpreted as high-quality and special, not unapproachably expensive.

Copy Examples

• •Meet the new collection. ✨ Each strand handmade with intention, just for you. This isn't just about adornment; it's about celebrating your journey, your strength, and your beauty. Which one is calling your name? #TizzysLuxeBeads #HandmadeWithLove #WaistBeads #BodyPositivity #NewArrivals
• •Adorn Yourself in Confidence. Discover handmade waist beads, crafted to celebrate every body.
• •A little luxe for your inbox (and your waist) ✨
• •Meet Zola. A symbol of wisdom and confidence, this strand is handcrafted with a stunning mix of deep ocean blues and radiant gold. Designed to move with you, Zola is a beautiful reminder of your inner strength and grace. Let it be your daily armor of elegance.
• •Sending a little bit of confidence and handmade magic your way! I love thinking about the amazing women who will wear these pieces. Thank you for trusting me with your adornment! 💖 #TizzysLuxeBeads #SmallBusiness #PackingOrders #WaistBeadTikTok #HandmadeJewelry