Tono de Marca

The prevailing tone of TiziBoo is quirky, artistic, and playfully spooky. It combines cute and creepy aesthetics, often referencing pop culture (like Beetlejuice) and internet culture ("Feeling like an NPC"). The language is casual, youthful, and direct. The visual identity on Instagram and the product designs themselves are the primary communicators of this tone, using a mix of pastel and gothic color palettes.

Valores de Marca

• •Creativity & Self-Expression
• •Individuality
• •Pop Culture Savvy
• •Quality in Art

Mejores Prácticas

• •Embrace the "Slightly Weird, Freaking Cute" Mantra: Every piece of copy, from product descriptions to social media captions, should be filtered through this core brand slogan. If it doesn't fit, rewrite it.
• •Use Specific and Evocative Language: Instead of "nice bag," use "a tote for your grimoires." Instead of "cool sticker," use "for when you're feeling like an NPC." This creates a more engaging and memorable brand world.
• •Incorporate Visuals and Emojis Strategically: The brand's tone is highly visual. Use emojis that fit the aesthetic (e.g., , , , , ) to add personality to shorter copy on social media, but don't overdo it in more formal spaces like the website.
• •Stay True to Niche Pop Culture: Continue to reference the movies, games, and cultural moments that define the brand's alternative niche. This authenticity is what builds a loyal community.
• •Maintain the Creator's Voice: Since the brand is heavily tied to its founder, the copy should sound like it's coming from a real person, not a corporation. Use "I" and "we" to foster a direct connection, and share behind-the-scenes content that reinforces the artist-led identity.

Percepción Social

The brand is perceived as a small, independent artist's shop. The connection to a personal TikTok account fosters a sense of authenticity and direct connection with the creator. Customers are likely fans of the artist's specific style—a blend of cute, gothic, and alternative aesthetics. The primary appeal is the unique design of the products, which stands out from mass-produced accessories. The brand is for those who are "in on the joke" of the niche cultural references and who appreciate supporting an independent creator.

Ejemplos de Copy

• •Your laptop looks boring. Let's fix that. Introducing the 'Slay all Day, Ghostface' glitter sticker. Because even your tech deserves to be a little weird and freaking cute.
• •Transform your crypt (or, you know, your bedroom) with Lydia Deetz's beautifully dark vibes. Our new art print is for anyone who's ever felt a little strange and unusual.
• •TiziBoo: For the girls who love Halloween all year round and aren't afraid to be a little weird. Shop our collection of freaking cute stickers, totes, and prints.
• •Warning: May cause spontaneous smiling. Our new arrivals are here!
• •Carry your essentials in a bag that gets you. The 'Frog and Ghosts' tote is sturdy enough for your grimoires and cute enough for your groceries. Perfect for your next adventure, spooky or otherwise.