Brand Tone

Personal, Artistic, and Community-focused

Brand Values

• •Cultural Heritage
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Accessibility

Best Practices

• •Embrace Bilingualism: Continue to use a natural mix of French and Arabic in captions and customer interactions. This reinforces the brand’s unique identity and speaks directly to its core audience.
• •Lead with "You" and "Your": Center the copy around the customer. Use language that highlights how the product fits into their life, tells their story, or expresses their identity.
• •Use Storytelling to Highlight Artistry: Instead of just describing a product, tell the small story behind it. Talk about the elegance of Diwani script or the meaning of a particular design. This elevates the product from an object to a piece of art.
• •Keep the Tone Warm and Engaging: Ask questions, run polls, and create interactive content like the wallpaper giveaway. When responding to comments, maintain a friendly, appreciative, and personal tone.
• •Visually and Textually Align: Ensure the copy's tone matches the clean, minimalist, and elegant visuals. Use words like "elegant," "unique," "personal," "crafted," and "beautiful" to reflect the brand's aesthetic in the text.

Social Perception

The perception of Tiya Design within its follower base is highly positive, characterized by high engagement, customer loyalty, and a strong niche appeal as a go-to source for stylish, personalized accessories that blend Arabic and French cultural fusion.

Copy Examples

• •Your thoughts, beautifully held. ✨ Introducing our new personalized journals. Your name in elegant Arabic calligraphy on the cover, your stories waiting to be written inside. The perfect space for your dreams and reflections. Tap to make it yours. #TiyaDesign #JournalPersonnalisé #CalligraphieArabe
• •More Than an Accessory. It's Your Story. Discover unique, handcrafted pieces personalized with the art of calligraphy. Carry your identity with you. #TiyaDesign
• •A Gift Just For You, [Customer Name]? Inside: Our Newest Collection.
• •Looking for a gift that truly speaks to them? From custom tote bags to elegant passport holders, Tiya Design blends modern style with timeless Arabic calligraphy. Give a gift that’s personal, beautiful, and unique. Shop our collection now and enjoy complimentary shipping on orders over €79.
• •The final touch ✨ Watch us personalize the 'Sac Bijoux' for another happy customer! Who wants one? Drop a 💖 in the comments! #customgifts #smallbusiness #calligraphy #tiyadesign