Tono de Marca

Aspirational, benefit-oriented, inviting, encouraging, friendly, and accessible.

Valores de Marca

• •Providing tangible value
• •Accessibility
• •Economic empowerment

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple internal document that defines your brand's tone. Include columns for "This, Not That" (e.g., "Friendly, not childish," "Confident, not arrogant") and provide clear examples for each point.
• •Focus on "You" and "Your": Center the copy on the customer. Instead of saying, "We offer great discounts," say, "You get exclusive access to discounts." This makes the message more personal and highlights the direct value to the reader.
• •Use a Consistent Vocabulary: Identify a set of keywords and phrases that align with your brand's values. For a brand like Tix.uy, words like "unlock," "discover," "benefits," "savings," and "experience" should be used consistently across all platforms.
• •Read It Aloud: Before publishing any copy, read it out loud. This helps catch awkward phrasing and ensures the tone sounds natural and conversational, as if one person is speaking to another.
• •Create Templates for Common Communications: Develop pre-approved copy templates for recurring situations like welcome emails, customer support responses, and promotional announcements. This ensures consistency regardless of who is writing the copy.

Percepción Social

Virtually no data available; minimal market penetration or brand awareness due to short lifespan and minimal digital footprint. Social perception cannot be accurately gauged.

Ejemplos de Copy

• •Unlock your city. With Tix, every meal is a new opportunity to save and savor. What will be your next discovery? #TixBenefits #CitySavings
• •More partners, more benefits, more fun. Tix is your pass to a world of exclusive discounts on the brands you love. Swipe to see where you can save today!
• •Your Access to a World of Benefits. Join Tix and start turning everyday purchases into extraordinary rewards.
• •Your Weekend Plans Just Got Better (and Cheaper!)
• •Why pay full price? Get your Tix card now and enjoy a universe of benefits. Your wallet will thank you. #TixLife #SmartSpending