Brand Tone

professional, expert, and service-oriented

Brand Values

• •Reliability
• •Expertise
• •Customer-Centric Service
• •Value and Efficiency

Best Practices

• •Prioritize Clarity Over Cleverness: The target audience values precise, technical information. Copy should be straightforward, avoiding jargon where possible but embracing technical accuracy.
• •Emphasize Reliability and Trust: Use words like "reliable," "tested," "warrantied," and "expert" to reinforce the brand's core values in all communications.
• •Maintain a Professional and Service-Oriented Tone: All copy, from product descriptions to customer service emails, should be respectful, helpful, and focused on solving the customer's problem.
• •Highlight Efficiency and Speed: In a B2B context, time is money. Phrases like "fast dispatch," "next-day delivery," and "quick support" are powerful and align with the brand's perceived strengths.
• •Use Testimonials to Build Credibility: Given the strong positive feedback on Trustpilot, incorporating direct quotes or paraphrased sentiments from satisfied customers into marketing materials will effectively leverage social proof.

Social Perception

highly trustworthy and dependable

Copy Examples

• •Your server just failed. Your next one is already on its way. TI Warehouse delivers reliable IT hardware, fast.
• •Expert-Vetted HP and Dell Servers at a Price Your Budget Will Approve.
• •Build a More Resilient IT Infrastructure. Explore our extensive range of enterprise-grade servers, storage, and networking solutions.
• •Need reliable IT hardware now? TI Warehouse offers next-day delivery on tested, warrantied servers & components. Expert advice included.
• •At TI Warehouse, we do more than just sell IT equipment. We provide the expertly configured, rigorously tested hardware that powers your business, backed by service that understands the value of your time.