Brand Tone

aspirational, confident, and friendly

Brand Values

• •Accessibility & Affordability
• •Quality & Luxury
• •Empowerment & Confidence
• •Cruelty-Free & Vegan
• •Innovation & Convenience
• •Community & Relatability

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Tiwa Beauty's audience appreciates trendy, empowering, and friendly language. Use relevant slang or popular phrases where appropriate (e.g., "slay," "baddie," "nail game") but ensure it aligns with the overall aspirational feel.
• •Emphasize Benefits with Confidence: Don't just list features; highlight how the products make the customer *feel* – confident, glamorous, stylish, empowered. Use strong, positive verbs and adjectives.
• •Maintain a Friendly & Approachable Persona: Even when promoting luxury, ensure the tone remains welcoming. Use "you" and "your" to speak directly to the customer. Respond to comments and messages with genuine warmth.
• •Incorporate Visual Language: Beauty is visual. Use descriptive words that paint a picture (e.g., "fluffy lashes," "dazzling designs," "flawless finish"). Ensure copy complements the visual aesthetics of the brand.
• •Create a Tone of Voice Guide: Develop a simple document outlining key brand voice characteristics (e.g., confident, friendly, aspirational, youthful), "words we use," and "words we avoid." This helps ensure consistency across all platforms and anyone writing for the brand.

Social Perception

Positive Customer Feedback, Engaged Community (especially on TikTok & Instagram), Innovative & Trend-Aware, Support for Black-Owned Business

Copy Examples

• •Instagram Post (New Nail Collection): "Ready to upgrade your nail game? ✨ Our NEW 'Luxe Life' Collection just dropped, and honey, these press-ons are everything! Get that salon-fresh feeling in minutes. Reusable, stunning, and totally you. Tap to shop and unleash your inner baddie! #TiwaBeautyLDN #PressOnNails #LuxuryNails #NailGoals #SlayAllDay"
• •TikTok Video Caption (Packing an Order): "Packing your glam essentials with so much L❤️VE! @[customer_username], get ready to turn heads with your Tiwa Beauty goodies! 😉 Can't wait to see you rock these! Tag us in your looks! #TiwaBeauty #PackingOrders #SmallBusinessLove #PressOns #LashLove #GetReadyToSlay"
• •Website Banner (DIY Lash Clusters): "Your Lash Artist? YOU! 😉 Create your dream lash look at home with our easy-to-use DIY Lash Clusters. Fluffy, fabulous, and oh-so-you. Get ready for compliments! Shop Now & Be Your Own Lash Tech!"
• •Facebook Ad (Beauty Vending Machine): "Harlow, your beauty fix just got easier! 😍 Find your fave Tiwa Beauty press-on nails & lashes at our Harvey Centre vending machine! Luxury on the go, because you deserve to feel glam, effortlessly. Visit us today! #TiwaBeautyVending #BeautyOnTheGo #PressOnNailsUK #Harlow #ConvenientBeauty"
• •Email Newsletter Subject: "Hey Gorgeous! Your Weekend Glam Starts Here ✨ (+ a little treat inside!)" *Body Snippet:* "Why wait for a special occasion to feel fabulous? With Tiwa Beauty, every day is a chance to shine. Discover our latest press-on nail designs and DIY lash kits that make glamour effortless and affordable. P.S. Here's a little something to get you started..."