Brand Tone

Sincere, reflective, customer-centric, and assuring; understated elegance.

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Meaningful Living
• •Affordability & Value
• •Customer Satisfaction
• •Passion & Authenticity

Best Practices

• •Weave in the Core Message of Time: Consistently connect the watches to the deeper values of appreciating time, moments, hope, and living presently, as highlighted in the brand story.
• •Highlight Quality & Craftsmanship with Sincerity: When talking about product features (e.g., dome glass, Japanese movement, full-grain leather), explain *why* these matter in terms of durability, beauty, and the overall experience, reinforcing the stand against mere "capitalistic consumer goods."
• •Reflect the idea of "we love hearing from you."
• •Consistently maintain the brand voice across all platforms and materials. Provide clear guidelines and examples to anyone creating content for the brand.
• •Always respond to customer inquiries and feedback promptly and empathetically, reflecting a genuine desire to help and build relationships.

Social Perception

Positive for design and quality; trustworthy; connects with customers on an emotional level by linking its products to concepts of hope, new beginnings, and the preciousness of time.

Copy Examples

• •"Tivor was born from a simple idea: that time is a gift."
• •"Live slowly, and be present to appreciate the love, grace & favor you received."
• •"Understated elegance, rather than shouting for attention."
• •"Quality craftsmanship, timeless design, made with love in Kuala Lumpur."
• •"We handpick materials for durability and resilience, being tired of capitalistic consumer goods that value profit over quality."