Brand Tone

informative, motivational, and health-conscious

Brand Values

• •Health and Wellbeing
• •Quality
• •Customer Empowerment/Support
• •Accessibility

Best Practices

• •Focus on Benefits, Not Just Features: Explain how your products help customers achieve their health and wellness goals (e.g., "boost your energy" instead of just "contains B vitamins").
• •Use Positive and Encouraging Language: Frame messages in an uplifting and motivational way. Avoid jargon or overly technical terms where possible, ensuring information is accessible.
• •Be Informative and Educational: Provide valuable insights, tips, and advice related to health, fitness, and nutrition. This builds trust and positions the brand as an authority.
• •Foster a Sense of Community: Encourage interaction and user-generated content. Use inclusive language that makes customers feel like they are part of a supportive group.
• •Maintain Authenticity and Transparency: Be clear about what products are, their ingredients (where applicable and building on the general expectation of quality in the sector), and how they fit into a healthy lifestyle. If referencing studies or health claims, ensure they are credible.

Social Perception

aim to be perceived as a helpful and reliable source for health and wellness products

Copy Examples

• •Headline: Fuel Your Ambition. Discover Our Premium Protein Blends. Body: Ready to crush your fitness goals? Our high-quality protein powders are expertly formulated to support muscle growth and recovery. Explore the range and find your perfect match today! #VivaNutrition #ProteinPower #FitnessJourney
• •Headline: Wellness Starts Within. Nourish Your Body with Viva Nutrition. Body: Your health is your wealth. Our curated selection of vitamins and supplements is designed to help you feel your best, every day. Shop now and invest in your wellbeing. #HealthyLiving #Vitamins #SupplementSupport #SelfCare
• •Headline: Elevate Your Performance. Gear Up with Viva Nutrition. Body: From high-performance activewear to essential sports accessories, we've got everything you need to take your workouts to the next level. Perform better, feel stronger. #SportsGear #ActiveLifestyle #Performance #VivaFit
• •Headline: Embrace a Plant-Powered Life. Explore Our Vegan Nutrition Range. Body: Looking for quality vegan supplements and nutrition? Discover our growing range of plant-based products designed to support your ethical and healthy lifestyle. #VeganNutrition #PlantBased #HealthyChoices #GoVegan
• •Headline: Your Journey, Our Support. Let Viva Nutrition Guide You. Body: Achieving your health goals is a journey, not a destination. We're here to provide the products and inspiration you need every step of the way. Join the #VivaCommunity today! #Motivation #WellnessJourney #HealthSupport