Brand Tone

Nostalgic & Appreciative, Quality-Conscious & Craft-Oriented, Comfort-Focused & Practical, Informative & Straightforward

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Comfort & Functionality
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Emphasize the handcrafted nature and attention to detail.
• •Highlight the quality of genuine leather, specifying types when relevant.
• •Prioritize comfort benefits like 'all-day comfort' and 'breathable'.
• •Showcase durability aspects such as 'durable' and 'wear-resistant'.
• •Appeal to practical needs alongside style.

Social Perception

Trustworthiness and a focus on quality craftsmanship, timeless style, and customer satisfaction.

Copy Examples

• •Experience handcrafted luxury with our vintage-inspired leather loafers.
• •Timeless style meets all-day comfort in our genuine leather Mary Janes.
• •Discover the supple texture and durability of our premium cowhide boots.
• •Step back in time with our retro sneakers, crafted with care and designed for lasting comfort.
• •Indulge in the elegance of handcrafted footwear, made with the finest materials and attention to detail.