Brand Tone

Authentic & Rooted, Youthful & Energetic, Community-Focused, Approachable & Inclusive, Passionate, Resilient & Forward-Looking

Brand Values

• •Passion for Skateboarding
• •Quality
• •Community & Support
• •Authenticity & Heritage
• •Customer Focus
• •Resilience & Continuous Improvement

Best Practices

• •Speak from Experience: Use language that reflects genuine knowledge and passion for skateboarding. Avoid overly corporate or generic marketing speak. Ground your copy in the lived experience of skating.
• •Embrace the Community: Actively use 'we,' 'us,' and 'our community' to foster a sense of belonging. Encourage interaction and feature user-generated content when appropriate. Use language that resonates with skaters (e.g., 'shred,' 'stoke,' 'nail it').
• •Stay True to Heritage, but Look Forward: Acknowledge TITUS's long history and pioneering spirit, but also convey energy, innovation, and a forward-looking perspective. Balance tradition with a fresh, youthful voice.
• •Be Inclusive and Encouraging: While celebrating pro-level skill, ensure the tone is welcoming to beginners and all levels of skaters. Offer support and advice, positioning TITUS as a helpful resource.
• •Maintain Authenticity Above All: In a culture that values authenticity, ensure all communication feels real and unforced. If addressing challenges or changes (like the recent restructuring), do so with transparency and a resilient 'keep pushing' attitude.

Social Perception

Iconic & Respected, Go-To Source, Community Builder, Generally Trusted, Associated with Quality, Supportive during Hardship

Copy Examples

• •Headline: Rooted in Concrete. Rolling Since '78. Body: For over 45 years, TITUS has been more than just a skateshop – we're the pulse of European skateboarding. From your first push to landing your dream trick, we’ve got the gear, the knowledge, and the passion to keep you rolling. This isn't just a sport, it's life. #TitusSkateboarding #RealLoveSkateboarding
• •Social Media Post (with a video of a skater): That feeling when you finally nail it. Pure adrenaline. Pure stoke. That’s what we live for. Tag us in your latest wins! @titus #KeepPushing #SkateLife #TitusCommunity
• •Product Description (for a TITUS brand deck): Built from decades of skate wisdom and countless sessions. The TITUS [Product Name] deck isn't just wood and wheels; it's a piece of our history, ready to make yours. Durable, responsive, and ready to shred whatever spot you’ve got your eye on. Because we know what skaters need.
• •Website Banner: Join the TITUS Familie. Gear Up. Get Out. Skate. Whether you're just starting or a seasoned pro, find everything you need right here. Plus, expert advice from people who actually skate.
• •Email Subject: Still Here. Still Pushing. Still TITUS. Body: The streets change, tricks evolve, but our commitment to skateboarding never wavers. We've been through it all, and we're still here, dedicated to bringing you the best in skate gear and supporting the culture we love. Thanks for being part of our journey. Let's keep rolling together.