Brand Tone

Humorous, Playful, Irreverent, Edgy, Confident, and Bold

Brand Values

• •Humor and Fun
• •Self-Expression and Individuality
• •Quality Products
• •Customer Satisfaction
• •Provocation (as a marketing tool)
• •Transparency (regarding parody)

Best Practices

• •Embrace the Edge, Consistently: Don't shy away from the humor and irreverence that defines the brand. Whether it's website copy, social media updates, or customer service interactions, the playful and slightly provocative tone should be evident.
• •Know Your Audience (and Who You're Not For): Write for the golfer who appreciates a good laugh and isn't easily offended. Acknowledge, even subtly, that the brand isn't for everyone – this can strengthen the bond with the target demographic.
• •Humor with a Wink, Not a Slap: While edgy, the humor should aim to be witty and playful rather than outright vulgar or offensive without cause (beyond the brand name itself). The parody aspect is key.
• •Keep it Conversational and Relatable: Use language that golfers use. Inject golf-specific slang and scenarios into the humorous copy to make it more authentic and engaging for the community.
• •Balance Provocation with Product Quality: While the name grabs attention, the copy should also reassure customers about the quality of the apparel. Highlight features and benefits beyond just the humor (e.g., comfort, material, fit), as positive reviews often do.

Social Perception

Positive (among target audience), Controversial/Potentially Offensive (to some), Associated with Parody/Novelty, Legally Watched

Copy Examples

• •Headline: Warning: May Cause Uncontrollable Laughter (and Better Drives). Body: Our gear isn't for the faint of heart or the easily offended. It's for golfers who like their swings smooth and their jokes rough. Grab your Titties Golf Co. apparel and get ready to tee off some conversations. Call to Action: Shop the Bold Collection Now!
• •Social Media Post (Image: Golfer laughing hysterically after a friend points at their 'Titties' hat): Caption: The only thing better than a birdie? The look on your playing partner's face when they finally get it. 😂 Tag a mate who needs this hat. #TittiesGolf #GolfHumor #ConversationStarter
• •Product Description (for a Polo Shirt): Introducing the 'Are Those Titties?' Polo. Yes, they are. And yes, this polo is as comfortable as it is controversial. Made with premium fabric that wicks away sweat (and awkward stares), it's perfect for a round where you're serious about your game, but not yourself. Parody with a purpose: maximum fun. Bullet Points: Guaranteed to turn heads (and maybe a few stomachs). Subtly unsubtle design. Pairs well with a questionable swing and a great sense of humor.
• •Email Subject Line: Your Golf Bag is Missing Some... Titties. Email Body: Let's be honest, golf can be a bit stuffy. Time to liven things up. Our latest drop of 'Titties' gear is here to add some personality to your game. Quality apparel, seriously funny. You know you want to. Link: Get Your Titties Here (The Golf Kind).
• •Ad Copy (Short & Punchy): Play Bold. Wear Titties. The golf gear that’s as unforgettable as your best (or worst) shot. Shop TittiesGolf.co – We're not sorry.