Brand Tone

Luxurious, Exclusive, Empowering, Confident, Edgy, Modern, Personal, Authentic

Brand Values

• •Female Empowerment
• •Comfort & Quality
• •Exclusivity & Individuality
• •Inclusivity
• •Modern Sensuality
• •Sustainability & Ethical Practices

Best Practices

• •Embrace "Luxurious Empowerment": Combine sophisticated, elevated language ("bespoke," "artisan-crafted," "refined") with words that inspire confidence and strength ("unleash," "command," "celebrate," "own").
• •Speak to Individuality and Exclusivity: Use phrases that highlight the unique nature of the products and the discerning taste of the customer ("limited edition," "made for you," "discover your signature," "for those who dare").
• •Maintain an Edgy yet Approachable Voice: Incorporate bold statements and a touch of attitude ("reclaim sexy," "rules are meant to be rewritten") but ensure the overall message remains inclusive and welcoming. Avoid overly aggressive or alienating language.
• •Weave in the Founder's "Why": Subtly remind the audience of the brand's origin – solving a real problem of uncomfortable lingerie for busy, ambitious women. This adds authenticity and relatability.
• •Focus on the Feeling, Not Just the Product: Describe how the lingerie makes the wearer *feel* (e.g., "effortlessly chic," "powerfully feminine," "supremely comfortable," "unstoppably confident") rather than just listing product features. Connect the lingerie to a lifestyle of confidence and self-assurance.

Social Perception

Positive, High-End & Designer, Empowering & Body Positive, Unique & Desirable

Copy Examples

• •TITOV: Beyond Lingerie. It's Your Second Skin. Crafted in NYC, for the woman who defines her own sexy. Discover limited edition pieces, made to your measure. Feel the difference. #TitovLabel #LuxuryRedefined #EmpoweredIntimates
• •Unapologetically You. Undeniably TITOV. Tired of choosing between comfort and allure? We were too. That’s why we created lingerie that moves with your ambition and celebrates your form. Dare to indulge. #TitovNYC #MadeToOrderLingerie #ConfidenceWovenIn
• •Don't Just Follow Trends. Set Them. Even Underneath. TITOV brings an edgy femininity to your intimate apparel. Shocking colors, unexpected textures, and a fit that feels like freedom. Shop our latest drop before it's gone. #NYFWLingerie #Titov #ExclusiveStyle
• •Your Power. Your Lingerie. Your Rules. At TITOV, we believe sexy is a feeling, not a size. Experience luxurious, handmade lingerie in an inclusive range of sizes, designed to make you feel unstoppable. Because confidence is the best outfit. #FeelSexyFeelTitov #ExtendedSizes #LuxuryComfort
• •From Boardroom to Boudoir: Lingerie That Keeps Up. Masha Titova designed TITOV for the relentless pace of a modern woman's life. Lingerie so comfortable and empowering, it’s the last thing on your mind and the first thing that makes you feel incredible. #TitovLabel #BusyLifeSexySoul #NYCDesigner