Brand Tone

Friendly and Approachable, Personal and Heartfelt, Creative and Quirky, Conscious and Purposeful, Helpful and Service-Oriented

Brand Values

• •Personalization and Individuality
• •Sustainability and Ethical Practices
• •Quality and Craftsmanship
• •Community and Support
• •Creativity and Passion

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core brand personality traits (e.g., Friendly, Quirky, Conscious) and then lists 'Do's' and 'Don'ts' for language. For example, Do: Use contractions for a conversational feel. Don't: Use overly formal or technical jargon.
• •Know Your Audience Deeply: Understand who you're talking to – their values, their sense of humor, what excites them. Tailor your language to resonate with them authentically.
• •Prioritize 'Personal' and 'Purposeful' Language: Always tie your products and services back to the customer's individual needs and the brand's commitment to sustainability and making a positive impact.
• •Inject Enthusiasm and Passion: Let the founder's love for design and the team's dedication shine through. Use words that convey excitement and care for the products and the customers.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media caption, or an email, the tone should feel consistently 'Titch.' Regularly review content across platforms to ensure alignment.

Social Perception

Positive and Appreciative, Seen as a Go-To for Personalised Items, Environmentally Aware, Engaged with its Community

Copy Examples

• •Homepage Banner: 'Quirky, conscious, and created just for you. ✨ Discover handmade treasures at Titch Designs that tell your story, sustainably.'
• •Product Description (Personalised Mug): 'Spill the beans in style! ☕ Our 'Look What We've Been Baking!' pregnancy announcement mug is the perfect playful way to share your joyful news. Made with love, and a sprinkle of Titch magic, it's a keepsake they'll cherish with every sip.'
• •Social Media Post (Instagram - Showcasing a custom embroidery): 'From your vision to a vibrant reality! 🧵 We loved bringing this custom design to life. Got an idea itching to be stitched? DM us – let's make something wonderfully unique together! #TitchDesigns #HandmadeWithHeart #PersonalisedPerfection'
• •About Us Snippet: 'More than just stitches and prints, Titch Designs is about making fashion that feels like *you*, without costing the Earth. We’re a small team with big dreams of a more sustainable and personal way to shop. Thanks for being part of our journey! 💖'
• •Email Newsletter Subject Line: 'A Little Titch of Kindness (and a Special Treat Inside!) 🎁'