Brand Tone

Passionate and Knowledgeable, Premium and Artisanal, Story-Driven and Evocative, Community-Focused and Approachable, Proud and Authentic

Brand Values

• •Quality Craftsmanship: A commitment to producing exceptional, award-winning spirits through careful selection of ingredients and meticulous processes.
• •Heritage and Storytelling: Celebrating Scottish industrial heritage, particularly that of the Clydeside, and weaving rich narratives (often mythological) into their brand.
• •Passion for Spirits: A genuine love for creating and sharing fine whisky, rum, and gin.
• •Community and Connection: Building relationships with customers, local partners, and supporting charitable causes.
• •Authenticity and Transparency: Sharing insights into their production and the stories behind their spirits.

Best Practices

• •Embrace the Narrative: Always weave in elements of mythology or Clydeside heritage, depending on the product. Use storytelling to make the copy engaging and evocative.
• •Use Premium & Descriptive Language: Employ rich adjectives and sensory details to describe the spirits, their taste profiles, and the craftsmanship involved. Words like "meticulously crafted," "exceptional," "legendary," "evocative," and "artisanal" fit the tone.
• •Maintain a Passionate & Knowledgeable Voice: Write with enthusiasm and authority about the spirits. Share tasting notes, production insights, and the stories behind the brand with confidence.
• •Balance Professionalism with Approachability: While the brand is premium, the tone should still feel welcoming and engaging, especially on social media. Respond to comments and foster a sense of community.
• •Visual-Verbal Consistency: Ensure the copy complements the high-quality, often atmospheric imagery used in branding. The words should enhance the visual story and vice-versa.

Social Perception

Titan Spirits Ltd is generally perceived as a producer of high-quality, premium craft spirits with a strong and unique brand identity.

Copy Examples

• •Unleash the legend. The Hydra, our triple-distilled single malt, whispers tales of ancient power and untamed spirit. Crafted with passion, steeped in myth. Dare to discover its depths? #TitanSpirits #ScotchWhisky #MythAndMalt #CraftDistilled
• •From the heart of Clydeside, where industry once roared, Titan Spirits crafts rums that honour our rich heritage. Our award-winning Titan Orange Rum blends Caribbean soul with Scottish ingenuity and a nod to Greenock's historic sugar trade. Taste the legacy. [Shop Now Link] #TitanRum #ScottishCraft #ClydesideHeritage #AwardWinningSpirits
• •Become a Titan. Journey deeper into the world of exceptional spirits. Join our Founders Club for exclusive releases, private tastings, and a connection to the myths that inspire us. Elevate your spirit. #TitanFounders #ExclusiveSpirits #JoinTheLegend
• •Behold, The Hecate Gin! Inspired by the goddess of magic and crossroads, this enchanting spirit is a masterful blend of hand-selected botanicals, offering a taste that is both complex and mystifying. Crafted for the discerning, for those who seek the extraordinary. Discover the magic within. #TitanGin #TheHecate #MythologicalGin #ArtisanalSpirit
• •What Titan spirit are you summoning this weekend? Whether it's the bold Hydra whisky or the smooth Charybdis rum, share your perfect serve with us! We love seeing how you enjoy our craft. #TitanCommunity #WeekendSips #CraftSpirits