Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Community-Oriented, Helpful and Informative, Slightly Playful/Whimsical

Brand Values

• •Passion for TTRPGs
• •Quality Products
• •Customer Connection/Community
• •Small Business Charm/Personal Touch
• •Enhancing Imagination and Storytelling

Best Practices

• •Incorporate common TTRPG terms, inside jokes (when appropriate), and a sense of fantasy and adventure into your copy. Understand your audience's vernacular.
• •Let your genuine love for gaming shine through. Use exclamation points judiciously, but don't be afraid to convey excitement for your products and the hobby.
• •Remember the "husband and wife team" aspect. Write as if you're talking to a fellow gamer. Use "we" and share personal anecdotes or connections to the products when fitting.
• •Highlight how your accessories enhance gameplay, storytelling, and immersion. Sell the adventure, not just the dice.
• •Ensure the imagery and videos used alongside your copy also reflect the brand's enthusiastic, friendly, and fantasy-oriented vibe. The visual and textual elements should complement each other.

Social Perception

Positive Boutique Retailer, Good Product Appeal, Appreciation for Small Business, Engaged with Community (on a small scale), Trustworthy (based on direct interaction)

Copy Examples

• •Forge your legend! ⚔️ Our new Dragon's Hoard Dice Set just dropped, shimmering with ancient power and ready to crit. Which character are you rolling these beauties for? #TitanBearGaming #DnD #DiceGoblin #TTRPG
• •What's the most epic critical fail your party has ever witnessed? Share your stories below! We've all been there... right before the TPK. 😂 #TTRPGCommunity #DnDFails #GamingStories
• •Your Adventure Awaits. Equip yourself with the finest dice, minis, and maps from Titan Bear Gaming. Level up your campaign!
• •Hey Adventurers! Chris & Sarah here from Titan Bear Gaming. We've just conjured up some amazing new arrivals we think your party will love – check them out before the rogue swipes them all! 😉 [Link to New Arrivals]
• •(Upbeat, adventurous music) Quick cuts of different colorful dice sets rolling, miniatures being placed on a map. Text overlay: "Gear Up For Game Night! ✨ Titan Bear Gaming - Your TTRPG Haul Awaits!"