Brand Tone

Aspirational & Trendy, Youthful & Energetic, Promotional & Direct, Confident & Quality-Conscious, Approachable & Customer-Focused

Brand Values

• •Fashion Forwardness
• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction
• •Accessibility
• •Ethical & Sustainable Fashion
• •Comfort
• •Make in India

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., trendy, confident, youthful, aspirational), keywords, preferred terminology, and "words to avoid." Share this with everyone creating content.
• •Understand Your Target Audience: Tailor the language, references, and humor to resonate with young, fashion-conscious Indian men. Stay updated on their slang, interests, and social media behavior.
• •Be Consistent Across All Platforms: Whether it's a website banner, an Instagram caption, a Facebook ad, or an email newsletter, the tone should feel cohesive and recognizably "Tistabene."
• •Use Storytelling: Connect with the audience by weaving narratives around the clothing – how it makes them feel, the occasions it’s suited for, and the lifestyle it represents (e.g., "Unleash Your Style," "Live a Fashion Forward Life").
• •Incorporate Visuals and Text Synergistically: Ensure the tone of the copy complements the style of the visuals. If the imagery is vibrant and energetic, the copy should reflect that. Use relevant emojis and hashtags strategically on social media to enhance the youthful and trendy feel.

Social Perception

Generally perceived as a go-to brand for affordable and trendy men's fashion in India. Its efforts in providing a wide range of stylish products and its "Make in India" stance are viewed positively. However, inconsistencies in customer service and order fulfillment are areas of concern that affect its overall perception.

Copy Examples

• •Headline: Rule the Trend. Own Your Style. Discover Tistabene. Body: Step up your fashion game with our latest collection. Premium fabrics, cutting-edge designs, and the perfect fit – all crafted to make you look and feel unstoppable. Shop now and redefine your wardrobe. #Tistabene #MensFashion #Trendsetter
• •Headline: Quality You Can Feel. Style That Speaks Volumes. Body: At Tistabene, we don't just make clothes; we craft confidence. Experience the difference of meticulously chosen materials and designs that are always ahead of the curve. It’s not just fashion, it’s a statement. [YourLink] #PremiumQuality #StyleStatement
• •Headline: Fresh Drops! Your New Favorite Outfit Awaits. Body: 🔥 Hot new arrivals just landed! From street-style essentials to sophisticated ethnic wear, Tistabene has everything you need to slay every occasion. Don't just follow trends, set them. Explore the collection now! #NewArrivals #TistabeneStyle #MustHave
• •Headline: Look Good, Feel Great. Tistabene – It Looks Good On You. Body: Why blend in when you were born to stand out? Our collection is designed for the modern man who values both style and substance. Affordable luxury, unbeatable quality. Find your signature look today. #LooksGoodOnYou #AffordableLuxury #MensWear
• •Headline: Engineered for Style. Designed for You. #MakeInIndia Body: Proudly crafting fashion-forward apparel right here in India. Tistabene brings you global trends with local craftsmanship. Elevate your everyday with pieces that are as unique as you are. Shop sustainable, shop stylish. #TistabeneFashion #IndianBrand