Brand Tone

Approachable, Passionate, and Inspiring.

Brand Values

• •Quality
• •Community
• •Passion & Tradition
• •Customer Centricity

Best Practices

• •Use Sensory and Emotive Language: Instead of just listing fabric specs, describe how it feels, drapes, and inspires. Use words like "soft," "fluid," "vibrant," and "elegant" to connect with the customer's creative side.
• •Always Spotlight the Community: Consistently feature user-generated content across all platforms. This reinforces the "Community" value and provides authentic social proof.
• •Tell Your Story: Periodically remind your audience about the brand's family origins and decades of experience. This builds trust and differentiates you from larger, more impersonal retailers.
• •Maintain a Friendly and Personal Voice: Write captions and responses as if you are speaking to a fellow sewing enthusiast. Be encouraging, helpful, and approachable in all communications.
• •Ensure Visual Consistency: Use bright, clear, and high-quality photography that aligns with the inspiring and passionate tone. The visual representation of the fabric should match the quality described in the text.

Social Perception

The public perceives Tissus For You as a reliable and high-quality online fabric store with a strong community focus. Customers trust the quality of the products and appreciate the personal touch of a family-run business. The collaboration with YouTubers and the celebration of customer work have cultivated an image of a brand that is not just a retailer, but an active participant in the sewing hobby. There is very little negative feedback available online, suggesting a high level of customer satisfaction.

Copy Examples

• •Feel the inspiration in every thread. ✨ Introducing our new collection of viscose challis, so soft and fluid you'll want to wear it all season long. Imagine the dresses, blouses, and scarves you could create. What masterpiece will you sew first? #TissusForYou #SewingInspiration #FabricLove
• •Your creations are our greatest pride! ❤️ We are constantly amazed by the talent in our community. Share a photo of your latest Tissus For You project using the hashtag #MadeWithTissusForYou for a chance to be featured on our page. Let's inspire each other!
• •For over 40 years, our family has shared a passion for beautiful fabrics. That tradition of quality and love for sewing is woven into every order we ship. From our family to yours, thank you for being part of our story.
• •Your next project is waiting! Get a fresh start on your sewing list with 15% off all poplin prints this week. Stock up on your favorites and bring those vibrant ideas to life. The discount is applied automatically at checkout. Happy sewing!
• •(Video showing fabric being draped and flowing) On-screen text: The drape of our new satin back crepe? Pure magic. ✨ Caption: Some fabrics just need to be seen in motion. Perfect for elegant trousers or a stunning evening dress. Now available on the website! #FabricDrape #SewingVideo #TissusForYou