Tono de Marca

Friendly, Accessible, and Value-Oriented.

Valores de Marca

• •Quality and Comfort
• •Accessibility
• •Traditional Aesthetics
• •Inclusivity

Mejores Prácticas

• •Lead with Comfort and Quality: Always highlight the fabric type (e.g., "soft rayon," "breathable pure cotton") and the comfortable fit. This is a key selling point mentioned repeatedly in positive reviews.
• •Keep it Relatable and Friendly: Use a warm, inviting tone. Incorporate emojis in social media posts to maintain an accessible and friendly persona. Avoid overly formal or technical fashion jargon.
• •Emphasize Value: Frame promotions and product descriptions around affordability and good value. Phrases like "your favorite everyday essential" or "style that doesn't break the bank" will resonate with the target audience.
• •Visually Describe the Prints: Instead of just saying "printed kurta," use descriptive words like "vibrant floral patterns," "delicate botanical motifs," or "traditional indigo prints" to paint a clearer picture for the customer.
• •Acknowledge and Engage with Feedback: To counter the perception of a stagnant catalog, actively use copywriting to signal freshness and customer involvement. Run polls for new designs, announce "fresh arrivals," and use phrases like "by popular demand" to show the brand is listening and evolving.

Percepción Social

Tissuclothing is perceived by its customers as a reliable and trustworthy brand for affordable daily ethnic wear.

Ejemplos de Copy

• •Bloom wherever you go! 🌸 Our new collection of pure cotton floral kurtas has arrived to add a touch of freshness to your everyday style. Comfortable, breathable, and designed to make you shine. Tap to shop your new favorite outfit!
• •Style, redefined. Our 'Fuller Love' collection is crafted with you in mind. Experience the perfect blend of elegant designs and comfortable fits, because every body is beautiful. Explore the collection now.
• •Get ready to celebrate in style! ✨ Enjoy up to 40% off on our bestselling kurta sets. Made with premium fabrics and timeless designs, find the perfect look for every occasion. Don't wait, these favorites won't last long!
• •Help us choose our next collection! Which prints are you loving for the upcoming season? [Poll: Subtle Pastels vs. Bold Botanicals]. Your style, your voice. Let us know what you want to wear!
• •Meet the kurta you'll reach for again and again. Our classic floral printed kurta is crafted from 100% pure cotton for all-day comfort and breathability. The elegant design and flattering fit make it a versatile choice for work, errands, or casual gatherings. A true wardrobe essential.