Brand Tone

Artisanal, Educational, Expert, Passionate, Precise, Approachable, Community-oriented, Professional

Brand Values

• •Quality & Craftsmanship
• •Education & Transparency
• •Passion
• •Community

Best Practices

• •Lead with Education: Always aim to teach the customer something, whether it's about a flavor note, a brewing method, or the origin of a bean. This reinforces your position as an expert and provides tangible value beyond the product itself.
• •Use Sensory and Evocative Language: Instead of just saying a coffee is 'good,' describe it with specific tasting notes ('notes of grapefruit and black tea') and aromas ('aroma of toasted bread'). This reflects the complexity and quality of the product.
• •Tell the Story: Every coffee has a story—the farm, the producer, the specific lot. Sharing these details connects the customer to the product on a deeper level and highlights the brand's commitment to sourcing and transparency.
• •Maintain a Clean and Professional Aesthetic: Ensure all visuals (photos, videos, graphics) are high-quality and consistent with the modern, artisanal brand identity. This visual consistency is crucial for building brand recognition.
• •Balance Passion with Professionalism: While it's important to show passion, the language should remain polished and authoritative. Avoid overly casual slang or memes that could dilute the brand's expert positioning. The voice should be that of a skilled, approachable artisan.

Social Perception

Expert, High-Quality, Passionate, Knowledgeable, Authority in Specialty Coffee

Copy Examples

• •Meet our new single-origin from Cajamarca, Peru. Grown in the highlands, these beans carry distinct notes of milk chocolate and citrus. Each batch is meticulously roasted in our Saint-Jérôme workshop to unlock its unique story. Ready to discover your new favorite morning ritual? Link in bio. #TisserieTorrefaction #SpecialtyCoffee #MicroRoaster #PeruCoffee #ArtisanalCoffee
• •Go beyond the cup. Our 'Introduction to Roasting' workshop is your chance to step into the shoes of an artisan roaster. Feel the green beans, learn the science of the crack, and roast your very own coffee to take home. Spaces are limited to ensure a hands-on experience. Sign up today and transform the way you see coffee. #CoffeeWorkshop #LearnToRoast #TisserieEducation #SaintJerome #CoffeeLovers
• •The 'Endoume 142' is more than a blend; it's our signature. A harmonious balance of Brazilian body and Ethiopian brightness, this coffee is our daily driver. It's crafted to be versatile Perect for a robust espresso or a smooth, complex filter brew. Tasting Notes: Dark Chocolate, Toasted Almond, Subtle Berry. Experience the craft in every cup.
• •Never run out of exceptional coffee again. The Tisserie Subscription brings the world's finest, freshly roasted beans directly to your door. Curated by our roasters, each delivery is a new discovery A new region, a new flavor profile, a new story. Join the club and elevate your coffee journey with us. #CoffeeSubscription #FreshlyRoasted #Tisserie
• •Sound on for the first crack! This is where the magic happens. We're carefully monitoring the development of our Rwandan Rugali to bring out its delicate floral notes. The aroma in here is incredible! #BehindTheScenes #CoffeeRoasting #Artisan #FirstCrack #Tisserie