Brand Tone

Nurturing & Caring, Expert & Informative, Natural & Pure, Accessible & Modern, Calming & Serene

Brand Values

• •Wellbeing
• •Natural Purity
• •Heritage & Expertise
• •Ethical Sourcing & Sustainability
• •Trust & Quality
• •Accessibility

Best Practices

• •Prioritize "Wellbeing" Language: Consistently use words and phrases associated with health, balance, calm, stress-relief, and emotional support. (e.g., "nurture," "soothe," "restore," "uplift," "balance").
• •Emphasize Natural Purity: Always highlight the "100% natural," "pure essential oils," "ethically sourced," and "free from synthetics" aspects, reinforcing trust and quality.
• •Adopt an Empathetic and Gentle Voice: Write as if offering caring advice from a knowledgeable friend, avoiding overly technical jargon unless explaining specific benefits clearly.
• •Educate, Don't Just Sell: Provide valuable information about the benefits and uses of essential oils, empowering customers to integrate aromatherapy into their lives. Share tips and blend ideas.
• •Maintain Visual and Textual Harmony: Ensure that the calm, natural, and serene visual identity of the brand is mirrored in the tone of the copy. The language should feel as peaceful and inviting as the imagery suggests.

Social Perception

Tisserand Aromatherapy is generally perceived as a reputable and trusted brand in the aromatherapy space, known for its high-quality, natural essential oils. Customers often associate the brand with relaxation, stress relief, and natural solutions for wellbeing. The long history of the brand and the association with Robert Tisserand, a respected figure in aromatherapy, contribute to its credibility. In Malaysia, its availability through established channels like AsterSpring and its previous direct online presence suggest a recognized option for aromatherapy consumers. The closure of the tisserand-my.com Shopify store and redirection to Lazada might create some confusion for direct online shoppers but indicates a continued presence in the Malaysian market through a major e-commerce platform.

Copy Examples

• •Feeling overwhelmed? Let the gentle embrace of our De-Stress blend soothe your mind and calm your senses. Crafted with 100% pure essential oils, it's your natural path to tranquility in a busy world. Breathe deeply, find your peace.
• •Unlock the secret to a restful night with our Sleep Better collection. Expertly blended by aromatherapists using nature's finest essences, Tisserand helps you drift off naturally and wake refreshed. Trust our heritage, embrace serene sleep.
• •It's what's inside that matters. At Tisserand Malaysia, we bring you the pure essence of nature – 100% natural, ethically sourced essential oils. No synthetics, no compromises. Just pure wellbeing, bottled with care for you.
• •Discover the art of aromatherapy in your own home. Explore our range of pure essential oils and learn how to create personalized blends for every mood and moment. Making wellbeing accessible, naturally.
• •Elevate your everyday with Tisserand Aromatherapy. From invigorating mornings to calming evenings, infuse your life with the pure, natural power of essential oils. Nurture your wellbeing, one drop at a time.