Brand Tone

Nurturing & Caring, Informative & Expert, Calm & Serene, Natural & Pure, Accessible & Friendly

Brand Values

• •Wellbeing
• •Purity & Quality
• •Nature
• •Expertise & Heritage
• •Authenticity
• •Self-Care

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., nurturing, expert, calm), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "You" (The Customer): Write copy that speaks directly to the customer and their needs, aspirations, or pain points. Emphasize how Tisserand products can enhance *their* wellbeing.
• •Embody the Values: Ensure that the copy consistently reflects the core values of purity, nature, wellbeing, and expertise. For example, highlight natural ingredients and the benefits of aromatherapy.
• •Maintain a Calm and Reassuring Language: Avoid overly aggressive sales tactics, hype, or overly technical jargon. The language should evoke feelings of peace, trust, and serenity, consistent with the brand's essence.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and product descriptions is uniform. This builds brand recognition and trust. Regularly review content to check for consistency.

Social Perception

Trusted Source, Effective Products, Natural & Safe, Aspirational Wellness, Premium (but often worth it)

Copy Examples

• •Unwind your day and embrace tranquility. Our Mind Clear Diffuser Oil, a pure blend of nature's finest essences, is here to help you find your calm amidst the chaos. Breathe deeply, refresh your spirit. ✨ #TisserandMY #PureAromatherapy #FindYourCalm
• •Struggling to drift off? Discover the gentle power of our Sleep Better Pillow Mist. Crafted with soothing lavender and jasmine, it’s your natural invitation to a night of deep, restorative sleep. Wake up feeling refreshed and ready for a new day. 😴 #TisserandWellbeing #NaturalSleep #SweetDreams
• •Experience the true essence of nature with Tisserand Aromatherapy. We believe in 100% pure essential oils, ethically sourced and expertly blended to bring you the best in natural wellbeing. Your journey to a more balanced life starts here. 🌿 #PureEssentialOils #TisserandNature #WellnessJourney
• •Your moment of self-care awaits. Transform your bath into a sanctuary with our indulgent Bath Oils. Let the pure aromatherapy envelop your senses, melting away stress and leaving your skin beautifully soft. You deserve this. 🛁 #TisserandSelfCare #AromatherapyBath #MeTime
• •Feeling overwhelmed? Try this: Add 3 drops of our Total De-Stress Diffuser Oil to your diffuser and take 5 deep, mindful breaths. What’s your favorite way to de-stress with essential oils? Share your tips below! 👇 #TisserandTips #StressRelief #EssentialOilCommunity